Fleishman-Hillard » Public Relations » Sports

Big Wheels Keep On Turning: Lessons in PR From the Tour de France

Fleishman-Hillard — Wed, 28 Jul 2010 21:16:27 +0000

Originally conceived in 1903 to sell copies of the struggling L’Auto newspaper, today’s Tour de France is “a rolling publicity caravan watched by millions.” The communications specialists from Our Perspective discuss some lessons learned from “the longest running PR stunt in history.”

Sanitized Social Media Content Can Make a Mess

Fleishman-Hillard — Tue, 13 Jul 2010 14:27:12 +0000

Organizations seeking customer engagement through social media need to steer clear of “carefully sanitized” content. The communications specialists from Beyond the Hype warn that online messaging with “virtually no real information” may alienate the very audience companies are trying to engage.

Phoenix Suns Take an Open Shot at Immigration

Fleishman-Hillard — Fri, 07 May 2010 01:30:45 +0000

During a recently televised playoff game against San Antonio, the Phoenix Suns wore “Los Suns” jerseys to protest the controversial immigration law passed in Arizona. The team from Hispania Plaza says this is just one example of how the NBA acts as a driving force when it comes to “recognizing the importance of the Latino community.”

Social Media Is Lead Story in Vancouver

Fleishman-Hillard — Fri, 12 Feb 2010 15:00:10 +0000

From news about traffic jams to personal thoughts shared by Olympic athletes, it appears social media is the premier method of communications for the 2010 Winter Games. The team from Winter Games Connect explains why “on-the-ground” civilian reports are providing the “most reliable and unfiltered point of view on the Vancouver Games.”

Brands Mine for Gold at 2010 Winter Olympics

Fleishman-Hillard — Thu, 04 Feb 2010 15:00:17 +0000

Athletes aren’t the only ones hoping for an “Olympic moment,” as consumer brand marketers look to share some of the spotlight in Vancouver. The team from Winter Games Connect talks about getting “lost in the noise” surrounding the games and offers advice on how to get noticed.

Super Bowl Ad Prompts Controversy for CBS

Fleishman-Hillard — Wed, 27 Jan 2010 16:00:04 +0000

As controversy continues to grow over CBS’s decision to allow a pro-life advocacy group to air a spot during the Super Bowl, organizations opposing the ad are challenging the network’s policy. The LGBT communications specialists from Out Front look at four “critical communication questions” the issue has raised thus far.

A Swing and a Hit? Mark McGwire’s Media Tour

Fleishman-Hillard — Wed, 13 Jan 2010 14:30:37 +0000

Following an admission that he used steroids when he broke baseball’s single-season home run record in 1998, former major leaguer Mark McGwire embarked on a day long media tour. The communications specialists from Beyond the Hype weigh in on McGwire’s “road to repairing his reputation” and explain why “the worst is over.”

Mobile Cause Marketing Is No Bull

Fleishman-Hillard — Tue, 12 Jan 2010 16:00:35 +0000

How can nearly two hours of downtime at a Professional Bull Riders event become a case study in cause marketing? The team from Mobile Behavior suggests that by simply observing user context, companies can find “opportunities for constructive mobile marketing.”

For Sports Marketers It's Goodbye Air Jordan, Hello Liu Xiang

Fleishman-Hillard — Thu, 20 Mar 2008 14:00:00 +0000

Sportswear giants Nike and Adidas are hoping to connect with China’s booming youth market by turning to local culture for design inspiration. The youth-oriented specialists from Mobile Behavior talk about finding marketing success by tapping into China’s emerging national pride.

Super Bowl Ads Launch NFL's MultiYear Plan To Attract Hispanics

Fleishman-Hillard — Wed, 23 Jan 2008 14:00:00 +0000

Ads airing during this year’s Super Bowl that featured Latino celebrities — including pop star Shakira and comedian Carlos Mencia — are just a part of the latest effort by the NFL to broaden its fan base among Hispanic viewers. The team from Hispania Plaza takes a closer look at marketers using mainstream media to target this fast-growing demographic.