Fleishman-Hillard » Public Relations » Travel & Tourism

LGBT Marketing Helps Build Overall Brand Image

Fleishman-Hillard — Thu, 26 Aug 2010 17:55:49 +0000

With overall acceptance on the rise, does the world still need initiatives that specifically target the LGBT community? The LGBT communications specialists from Out Front discuss why more brands need to recognize the “potential in reaching out to this segment.”

New Campaign Aims to Make Moscow an International Financial Center

Fleishman-Hillard — Wed, 11 Aug 2010 20:47:41 +0000

Russia’s Economic Development Ministry has proposed a large-scale campaign to help turn Moscow into an international financial center. In The Moscow Times, communications specialist Elena Fadeeva discusses the importance of transparency with an international audience and explains why direct contact, “particularly through social networks,” is important.

Read: Campaign Planned to Boost Moscow’s Brand

Big Wheels Keep On Turning: Lessons in PR From the Tour de France

Fleishman-Hillard — Wed, 28 Jul 2010 21:16:27 +0000

Originally conceived in 1903 to sell copies of the struggling L’Auto newspaper, today’s Tour de France is “a rolling publicity caravan watched by millions.” The communications specialists from Our Perspective discuss some lessons learned from “the longest running PR stunt in history.”

Translating Local Market Personality Into Online Success

Fleishman-Hillard — Mon, 29 Mar 2010 15:08:14 +0000

Despite the growth of social media, many consumers still rely on company websites to help them make purchasing decisions. In an article in The Globe and Mail, Mia Wedgbury, president of High Road Communications, a Fleishman-Hillard company, explains why being better than the competition may not matter “if it doesn’t seem that way online.”

Read: Website Must Put Personality in High Gear

Gay Marriage Means More Money

Fleishman-Hillard — Wed, 10 Mar 2010 22:52:03 +0000

Following the recent legalization of gay marriage in Washington, D.C., some LGBT marketers are pointing to the practical outcomes: job creation and increased tourism. The LGBT communications specialists from Out Front agree the argument for same-sex marriage should be centered on civil rights, but suggest “the fiscal implications will resonate with the greater public.”

Marriott Wants LGBT Travelers to Check In

Fleishman-Hillard — Tue, 12 Jan 2010 18:00:36 +0000

In a continued effort to position itself as an LGBT-friendly hospitality brand, Marriott International launched marriottgaytravel.com. The LGBT communications specialists from Out Front explain why the new site is “a strong example of appropriately engaging with a global LGBT community of travelers.”

Fleishman-Hillard Chair John Graham Speaks at World Economic Forum

Fleishman-Hillard — Fri, 27 Feb 2009 19:48:46 +0000

Agency Chair John Graham Discusses the “Fragility of the Fourth Estate” at the World Economic Forum in Davos, Switzerland

At the recent World Economic Forum in Davos, Switzerland, Fleishman-Hillard Chairman John Graham joined other industry leaders, including Steve Forbes and Financial Times editor Lionel Barber, for a candid panel discussion about the seismic changes occurring in today’s media industry. Graham, who attended the forum with the firm’s president of client relations, Jack Modzelewski, also spoke to key members of the aviation and travel industries on the topic of “Reputation Management in Times of Crisis.”

Download: “Fragility in the Fourth Estate”

Now Boarding: Travel Industry Targets LGBT Consumer

Fleishman-Hillard — Tue, 07 Oct 2008 14:00:11 +0000

The Out Front team explains why, despite a weakening economy, gay and lesbian outreach and communications is “alive and well in the travel and tourism industry.”