Creative Director, St. Louis

Position Overview and Responsibilities

FleishmanHillard’s creative team harnesses the collective power of creative, social and strategic marketing communications to produce business-changing ideas and award-winning communications.  We have an opening for a Creative Director in St Louis to work in partnership with our planning, research & analytics and content teams to drive creativity across the agency. The Creative Director will fundamentally lead the development of creative strategy and high-impact, channel-neutral ideas for a variety of global brands across a range of industries and practices. The Creative Director must be part strategist, part hands-on tactician, capable of envisioning, leading, or implementing as the situation requires. All while leading a team of designers and other creative suppliers to produce compelling content that supports our clients' stories.

Responsibilities Include

  • Proactively drive and own the process to generate and sell-in creative, actionable and unique programs rooted in a clear comms idea and insight, demonstrating in-depth knowledge of client's business and its consumer/audience
  • Develop creative briefs for ideation sessions; lead creative ideation and brainstorm sessions for client opportunities; develop and vet ideas
  • Work collaboratively with the business to identify and agree key insights to help drive creative programming and ensure all concepts are on brief and on insight
  • Act as a catalyst to generate and embrace diversity of ideas and thinking across the teams
  • Work with account team to identify growth opportunities with current and prospective clients
  • Mentor staff across the team/network to help elevate the creative output for clients 
  • This person will outline a macro strategy for generating publicity around brands and products within the organization and is ultimately responsible for the successful execution of those campaigns
  • This person will take the lead on crafting the message associated with the client brand, with the individual publicists to identify media outlets best suited to capture the intended audience
  • This person must be an effective leader who is capable of managing teams and clearly defining expectations, strong communication skills and possess sturdy interpersonal skills in order to cultivate beneficial relationships with clients and media representatives
  • Using past experience and fresh new ideas to engage and grow vibrant, healthy communities on social channels
  • Ensure the highest level of content quality, message consistency and integrity, and integration into other marketing vehicles and processes
  • Offer guidance and management for social content creative standards and best processes
  • Help set the overall creative strategy for the voice and presence of individual clients on social media channels and in digital arenas
  • Devise innovative strategies and create unique content to engage fans and achieve client business objectives
  • Work collaboratively with team members to develop and implement successful social media campaigns
  • Interface with clients regularly and be adept at anticipating client needs
  • Identify emerging social media tools and leverage them to achieve outstanding results
  • Engage in consultative planning to meet business requirements and optimize the social experience
  • Foster strategic thinking within the team and consistently drive the team toward the highest possible caliber deliverables
  • Develop relationships internally with account, planning, project management, and technology teams.  Foster relationship-building and positive relationships among your staff
  • Work in a uniquely fast-paced environment, under tight deadlines
  • Mentor and develop junior creative staff
  • Manage teams, including performance reviews, continuous feedback and development, etc
  • Support the management of projects for on-time and on-budget completion

Key Qualifications

  • Seeking 8 to 12 years of overall experience in digital marketing/advertising
  • Strong social media production experience; ability to design and produce creative content on social networks
  • A deep understanding of existing and emerging media, online communities and industry trends; ability to identify company opportunities as well as potential sponsor opportunities
  • Ability to translate company and client goals into actionable social strategies
  • Innovate new and creative ways to use social platforms and digital content to tell stories and interact with the audience
  • Understanding of other digital marketing disciplines for integrated strategies (i.e., SEO, Paid Search, Paid Media)
  • Ability to lead, motivate and inspire teams of both creative, social, and strategy members
  • Commitment to producing effective design
  • Exceptional conceptual thinking
  • Excellent relationship skills; good listener; respects the expertise of others; ability to motivate and generate effective action from all levels of the organization.  Able to build strong relations with agency clients, account staff, group directors, and other senior managers in the firm
  • Comfortable in the role of teacher, trainer, mentor.  The successful candidate should possess enough hands-on experience implementing social media content communications to translate technology into a language that all can understand
  • Gravitas and savvy to counsel senior-level executives
  • Adept at relationship-building and client retention
  • Proven ability to prioritize and manage multiple projects/accounts, manage staff and client relationships, and deliver results
  • Proven experience presenting and successfully selling in creative concepts
  • Track record of solving complex brand challenges; strong balance of traditional, innovative, experimental and digital/social experience; proven ability to creatively problem solve
  • Proven experience in creating stand out creative work, including a strong track record working in the digital and social media space
  • Ability to lead and drive the best client solutions through ambiguity and adaptable to changing priorities
  • Extensive agency (PR, advertising, digital, etc.) experience
  • Curiosity in the interplay between culture, technology and a shifting media landscape
  • Self-starter with an entrepreneurial spirit, vision and leadership to enact change 
  • Proven ability to develop and maintain strong professional relationships with clients and colleagues

WE OFFER

A competitive salary and an excellent benefits package

A commitment to developing your career and the opportunity to do amazing work

About FleishmanHillard

FleishmanHillard specializes in public relations, reputation management, public affairs, brand marketing, digital strategy, social engagement and content strategy. FleishmanHillard was named PRWeek’s 2014 Global Agency of the Year, “Standout Agency” on Advertising Age’s 2013 A-List; NAFE’s “Top 50 Companies for Executive Women” for 2010-2016; and among PRWeek’s 2013 “Best Places to Work.” The firm’s award-winning work is widely heralded, including at the Cannes International Festival of Creativity. FleishmanHillard is part of Omnicom Public Relations Group, a division of Omnicom Group Inc., and has more than 85 offices in 30 countries, plus affiliates in 43 countries. Visit us at www.fleishmanhillard.com.

About Omnicom Public Relations Group

Omnicom Public Relations Group is a global collective of three of the top global public relations agencies worldwide and eight specialist agencies in public affairs, marketing to women, fashion, global health strategy and corporate social responsibility. It encompasses more than 6,000 public relations professionals in more than 330 offices worldwide who provide their expertise to companies, government agencies, NGOs and nonprofits across a wide range of industries. Omnicom Public Relations Group delivers for clients through a relentless focus on talent, continuous pursuit of innovation and a culture steeped in collaboration. Omnicom Public Relations Group is part of the DAS Group of Companies, a division of Omnicom Group Inc. that includes more than 200 companies in a wide range of marketing disciplines including advertising, public relations, healthcare, customer relationship management, events, promotional marketing, branding and research.

FleishmanHillard is committed to equal employment opportunity and affirmative action. FleishmanHillard does not discriminate in any aspect of employment on the basis of race, color, religion, national origin, ancestry, gender, sexual orientation, gender identity and/or expression, age, veteran status, disability, or any other characteristic protected by federal, state, or local employment discrimination laws where FleishmanHillard does business. Our policy is to employ, advance, and reasonably accommodate all qualified employees and applicants.

If you need assistance reviewing career opportunities or completing an application, please call 314-982-6283 or email our careers team.

Please do not contact the office directly to apply – only resumes submitted through this website will be considered.

  • Job ID: 2660
  • Location: St. Louis
  • No. of Positions: 1
  • Experience: 8-12 years