Manager, Social Media Analytics, Detroit

Position Overview and Responsibilities

FleishmanHillard, a global communications agency, is seeking a self-starting, Social Media Analytics Account Supervisor join our Detroit office.  This is a fantastic opportunity for an action-oriented analytics expert to monitor and report on a variety of global social media campaigns, analyzing and synthesizing data to provide actionable insights and tactical recommendations for our global automotive client. The Account Supervisor will work directly with members of a multi-disciplinary team to monitor and report on a variety of global social media campaigns, and analyze and synthesize data to provide actionable insights and strategic recommendations for our clients, In addition, our new team member will actively engage in brainstorming and idea sessions, and support the team with data-born, actionable insights to help drive new and organic business development, account and program planning, and measurement.

Driven by great work, passionate about their city, and smart in their approach, FH Detroit is home to almost 40 of the area’s most talented communicators. Part of the global FH network of 80 offices, FH Detroit serves clients in the automotive, consumer goods, professional services and energy and utilities industries with fully integrated communications services including brand strategy and marketing, content and editorial development, executive positioning and reputation management, media relations and social and digital strategy and implementation. Located in the heart of downtown Detroit, this is a team that hustles harder, has fun and delivers award-winning, impactful work for some of the world’s leading brands

We’re seeking someone who is passionate about social, data and analytic tools. Someone who has an innate curiosity and the desire to find out "why?” This is an opportunity to produce work for a top client in an entrepreneurial and collaborative environment that values team above all. We do great work – and hire only great people, too. Our staff comes from big and small agencies

FleishmanHillard is an entrepreneurial, collaborative environment that values talented, creative people who like to work with others to create cutting-edge programs for our clients. More than 90 percent of FH clients work with teams from more than one geographic location, and across multiple practice offerings. We believe a diverse team brings a wider range of personal and professional experiences and perspectives, and we recognize that diversity and inclusion benefit our agency, our clients, and the communities in which we work and live. To that end, we strongly encourage applications from women, people of color, members of the LGBTQ community, veterans, and individuals with disabilities.

Responsibilities Include

  • Work closely with internal teams and clients to recommend social and digital strategies and ensure implementation
  • Develop insights and strategies from primary and secondary market research, business analysis and competitive data and translate those insights into creative marketing strategies; transform consumer insights into reports and strategic plans
  • Manage multiple digital and social projects, liaising with other FH client leads and prioritizing based on importance
  • Work with multiple clients across a variety of industries. Lead and participate in strategy development initiatives for clients and new business pitches. Manage on-going analytics reporting across several clients and industry sectors
  • Package agency recommendations—verbal and written—in a clear, concise, and compelling way
  • Monitor market, cultural and social trends and interpret impact on customer behavioral shifts relevant to client business; relate changes to appropriate account team members, and provide actionable insights and tactical recommendations
  • Contribute to FH’s thought leadership around the ideal use of digital and social data
  • Manage projects, process, and people (mentor junior staff and interns)
  • Stay current with the latest social measurement trends, as well as relevant industry trends

Key Qualifications

  • The ideal candidate is keenly strategic, versatile and insights-driven; someone who thrives in an energetic, fast-paced entrepreneurial environment.  In addition, the Account Supervisor will have
  • 4-7 years of total experience gained digital marketing, planning, and/or analytics
  • Strong analytical skills; must be proficient in analyzing and interpreting social-related data from standard software packages and client databases
  • Background providing evaluative volumetric and content analysis of earned social data working with social media monitoring tools such as: Radian6, Sysomos, Crimson Hexagon, Collective Intellect, Tracx, Social Radar
  •  Experience with real-time listening for real-time engagement (ideally via social media command centers)
  • Experience with web analytics packages such as Google Analytics, Omniture, and WebTrends
  •  Skilled user of tools such as Excel, Tableau, Power Pivot, Quantivo
  • Understand client’s business requirements, and design reporting and analysis approaches tailored to
  • Ability to quickly pattern spot and surface actionable insights; separate signal from noise
  • Experience distilling complex and high volumes of data into simple KPIs and data visualizations / dashboards / scorecards
  • Experience writing clear and concise presentations for client summarizing data insights, outcomes and implications in a straightforward and enlightening way for clients
  • Ability to collaborate and work well with others
  •  Ability to contribute to increasing level of innovation in data, analytics

About  FleishmanHillard

FleishmanHillard specializes in public relations, reputation management, public affairs, brand marketing, digital strategy, social engagement and content strategy. We have been named PRWeek’s Global Agency of the Year and Best Places to Work; a “Standout Agency” on Advertising Age’s A-List; NAFE’s “Top 50 Companies for Executive Women” for eight years running; and among our firm’s award-winning work we’ve taken home 5 Lions in the past two years at the Cannes International Festival of Creativity. We’re also more motivated by what we can give than what we receive, and in our 70th year we’ve initiated a worldwide service commitment to support social inclusion in the communities in which we work and live. FleishmanHillard is part of Omnicom Public Relations Group, a division of Omnicom Group Inc., and has more than 85 offices in 30 countries, plus affiliates in 43 countries. Visit us at FleishmanHillard.

FleishmanHillard is committed to equal employment opportunity and affirmative action. FleishmanHillard does not discriminate in any aspect of employment on the basis of race, color, religion, national origin, ancestry, gender, sexual orientation, gender identity and/or expression, age, veteran status, disability, or any other characteristic protected by federal, state, or local employment discrimination laws where FleishmanHillard does business.

About  Omnicom Public Relations Group

Omnicom Public Relations Group is a global collective of three of the top global public relations agencies worldwide and eight specialist agencies in public affairs, marketing to women, fashion, global health strategy and corporate social responsibility. It encompasses more than 6,000 public relations professionals in more than 330 offices worldwide who provide their expertise to companies, government agencies, NGOs and nonprofits across a wide range of industries. Omnicom Public Relations Group delivers for clients through a relentless focus on talent, continuous pursuit of innovation and a culture steeped in collaboration. Omnicom Public Relations Group is part of the DAS Group of Companies, a division of Omnicom Group Inc. that includes more than 200 companies in a wide range of marketing disciplines including advertising, public relations, healthcare, customer relationship management, events, promotional marketing, branding and research.