Social Media Analyst, Detroit

Position Overview and Responsibilities

FleishmanHillard's Detroit office is seeking a Manager, Social Media Analytics to monitor and report on a variety of global social media campaigns, analyzing and synthesizing data to provide actionable insights and tactical recommendations for our client.

FleishmanHillard believes a diverse team brings a wider range of personal and professional experiences and perspectives. We recognize that diversity and inclusion benefit our agency, our clients, and the communities in which we work and live. To that end, we strongly encourage applications from women, people of color, members of the LGBTQ community, veterans, and individuals with disabilities.

We’re seeking someone who is passionate about social, data and analytic tools. Someone who has an innate curiosity and the desire to find out "why?” This is an opportunity to produce work for a top client in an entrepreneurial and collaborative environment that values team above all. We do great work – and hire only great people, too. Our staff comes from big and small agencies, and from the brand side, providing a range of perspectives and one great office culture. 

Sound like what you’re looking for?

Responsibilities

Support the Analytics team in providing overall analysis of social data across multiple programs and social channels, including:

  • Collect and synthesize data across PESO channels (paid, earned, shared, owned) using various social listening and analytical tools.
  • Providing monthly and yearly updates to internal teams and client.
  • Develop KPIs, dashboards and scorecards.
  • Liaise closely with client service teams to provide tangible client recommendations.
  • Stay current with the latest social measurement trends – as well as relevant industry trends.
  • Collaborative: Works as a collaborative, decisive partner and liaison across all parties including clients, vendors, creative staff, and operations.
  • Contribute to making FH Detroit a fun and exciting place to work.           

Qualifications

  • 3-5 years of experience, preferably in an advertising, digital or PR agency.
  • Strong analytical skills – and previous experience analyzing and interpreting social data.
  • Comfortable finding the meaning in data, turning data into stories, and presenting data.
  • Excellent verbal and written communications skills to effectively communicate campaign performance to internal and external campaign stakeholders.
  • Experience with social media monitoring tools: Sysomos, Radian6, Crimson Hexagon.
  • Expertise with tools to analyze social data: Facebook Insights, YouTube Insights, Twitter Analytics, etc.
  • Familiarity with Google Analytics, Google AdWords, Microsoft AdCenter and DART with working knowledge of enterprise tools from Omniture, Webtrends and Unica.
  • Attention to detail with strong project management and prioritization skills; ability to manage ad hoc reporting requests in tandem with ongoing projects.
  • Experience working with technical and creative professionals.
  • Reasonably technical background preferred to effectively recommend tools and solutions, and partner with technical teams to implement and troubleshoot analytics packages.
  • Advanced Microsoft Excel skills.
  • Collaborative attitude, strong work ethic and ability to thrive and excel in a challenging fast-paced environment.
  • A desire to work hard and play hard.

To be successful, the candidate must have an outstanding track record in supporting and delivering quality work for clients, be a team player and a motivator, and demonstrate the ability to get the job done. A sense of humor is key. Interested candidates should be an outgoing, well-spoken, well-informed person with confidence and common sense. You’ll need a serious interest and awareness of trends, best practices, technology and business applications on the Internet and within FleishmanHillard.

About FleishmanHillard

FleishmanHillard  specializes in public relations, reputation management, public affairs, brand marketing, digital strategy, social engagement and content strategy. We have been named PRWeek’s Global Agency of the Year and Best Places to Work; a “Standout Agency” on Advertising Age’s A-List; NAFE’s “Top 50 Companies for Executive Women” for six years running; and among our firm’s award-winning work we’ve taken home 5 Lions in the past two years at the Cannes International Festival of Creativity.  We’re also more motivated by what we can give than what we receive, and in our 70th year we’ve initiated a worldwide service commitment to support social inclusion in the communities in which we work and live. 

FleishmanHillard is committed to equal employment opportunity and affirmative action. FleishmanHillard does not discriminate in any aspect of employment on the basis of race, color, religion, national origin, ancestry, gender, sex, sexual orientation, gender identity and/or expression, age, veteran status, disability, or any other characteristic protected by federal, state, or local employment discrimination laws where FleishmanHillard does business. Our policy is to employ, advance, and reasonably accommodate all qualified employees and applicants. Any person who feels that he or she has been subjected to discrimination should immediately report the matter to Talent Development or to a supervisor.

Any reported incident will be investigated. Retaliation against an employee or applicant who makes a good-faith claim of discrimination is prohibited. Employees and applicants may bring good-faith complaints, ask questions, and raise concerns without fear of reprisal or retaliation.

About Omnicom Public Relations Group

Omnicom Public Relations Group  is a global collective of three of the top global public relations agencies worldwide and eight specialist agencies in public affairs, marketing to women, fashion, global health strategy and corporate social responsibility. It encompasses more than 6,000 public relations professionals in more than 330 offices worldwide who provide their expertise to companies, government agencies, NGOs and nonprofits across a wide range of industries. Omnicom Public Relations Group delivers for clients through a relentless focus on talent, continuous pursuit of innovation and a culture steeped in collaboration. Omnicom Public Relations Group is part of the DAS Group of Companies, a division of Omnicom Group Inc. that includes more than 200 companies in a wide range of marketing disciplines including advertising, public relations, healthcare, customer relationship management, events, promotional marketing, branding and research..

If you need assistance reviewing career opportunities or completing an application, please email our  careers team .

Please do not contact the office directly to apply – only resumes submitted through this website will be considered.

  • Job ID: 3248
  • Location: Detroit
  • No. of Positions: 1
  • Experience: 3-5 years