1. Successful Promotion Isn’t All Business

    Putting a human twist on a company’s marketing can make a “business sound that much more interesting.” In an article in The Globe and Mail, Mia Wedgbury, president of High Road Communications, reveals why forgetting about “what you do” sometimes yields the best PR results.

    Posted on July 29th, 2010

  2. Big Wheels Keep On Turning: Lessons in PR From the Tour de France

    Originally conceived in 1903 to sell copies of the struggling L’Auto newspaper, today’s Tour de France is “a rolling publicity caravan watched by millions.” The communications specialists from Our Perspective discuss some lessons learned from “the longest running PR stunt in history.”

    Posted on July 28th, 2010 | More ·

  3. Digital Marketers Need to Make a List — and Check It Twice

    As communicators move toward an increasing reliance on a digital intermediary, marketers need a better understanding of “the value of the checklist.” In a Forbes article, social media specialist Joshua-Michéle Ross says digital integration can be a challenge, in large part because of a cross-discipline “culture clash.”

    Read: The Checklist Manifesto And The Digital Divide

    Posted on July 28th, 2010

  4. Out of the Mouths of ‘Mad Men’

    In the season four premiere, the popular lead character of AMC’s “Mad Men” commits a public relations faux pas that provides real-world lessons. The communications specialists from Beyond the Hype discuss the strategies to resolve such an issue and why “PR is in a much stronger position” in today’s culture.

    Posted on July 27th, 2010 | More · ·

  5. Leaked Documents Shed Light on More Than War in Afghanistan

    Among obvious concerns, WikiLeaks’ release of more than 90,000 secret U.S. military documents relating to the war in Afghanistan will put the Obama administration’s “21st century statecraft” strategy to the test. The digital specialists from Public Affairs 2.0 take a look at what happens “when crisis communications takes on new meaning.”

    Posted on July 26th, 2010 | More ·

  6. What Women Really Want: New Insight About the Female Consumer

    Marketers may be surprised to learn which sources of information women find essential to their shopping. The team from Word of Mouth looks inside a Fleishman-Hillard study and discovers new insight into “what women are thinking.”

    Posted on July 22nd, 2010 | More · · · ·

  7. LBS Companies Hope Consumers Check Out New Check-In Features

    As the location-based services market heats up, several companies are looking to new check-in features as a way to stand out. The team from Mobile Behavior reviews the latest LBS offerings and explains why there’s “a lot more innovation to come.”

    Posted on July 21st, 2010 | More · ·

  8. Pharma Meet Facebook, Facebook Meet Pharma

    Pharma specialist Mark Senak talks about the pharmaceutical industry’s slow adoption of Facebook and explains why medical product manufacturers should take advantage of this “extremely important referral source.”

    Posted on July 20th, 2010 | More · ·

  9. Define the Job, Then Find the Right Tool

    In the last few years, the growth in digital communications has led to an explosion of social media tools and platform options. But research specialist Don Bartholomew wonders if marketers are giving sufficient thought to what should be measured, rather than “letting tools decide.”

    Posted on July 19th, 2010 | More ·

  10. Avon Calling Consumers via Cause Marketing

    The team from Word of Mouth says this year’s annual Avon Walk for Breast Cancer provides a case study in how cause marketing can help a brand break through “without couponing or deep discounting.”

    Posted on July 16th, 2010 | More · ·

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