In an article in PharmaVoice, pharma specialist Mark Senak
discusses pharmacovigilance communication and explains why the best digital strategy includes “the concept of a two-way exchange.”
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The Role of Digital Communications and ‘Pharmacovigilance’
Posted on February 3rd, 2012 | More Crisis Communications · Digital & Social Media · Healthcare
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B2E Communicators Offer Sound Legal Advice
No matter the industry, communications pros and lawyers are destined to cross paths. The team from B2E Comm
says “legal and comms should be on the same team” and offers five tips to help make the relationship a productive one.Posted on February 2nd, 2012 | More Employees · Internal Communications
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Storytelling Made Simple: Lessons From Kurt Vonnegut
Most communicators realize pitching the story is the easy part — if there’s a compelling story to tell. Our communications specialists in Ireland
apply lessons from the late Kurt Vonnegut, revealing the “simplicity of effective storytelling.”Posted on February 1st, 2012 | More Branding · Crisis Communications · Reputation Management · Word of Mouth
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From News Feed to Lead: Three Facebook Areas Communicators Need to Know
Digital specialist Justin Goldsborough
looks at three Facebook principles communicators must have a handle on, including an approach that’s “not sexy” but beats the “flash and sizzle.”Posted on February 1st, 2012 | More B2C · Digital & Social Media
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An Agenda for the 2012 Conventions
While political conventions are “networking on steroids,” they also provide serious business opportunities. The public affairs specialists at VOX Global
, a Fleishman-Hillard company, share a strategy for engagement at the 2012 conventions.Posted on January 31st, 2012 | More CSR · Digital & Social Media · Mobile · Public Affairs · Reputation Management
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Inside the World of the WEF
The World Economic Forum might be “a dream” for communications and public affairs professionals, but how can it improve? In a PRWeek column, Jack Modzelewski, Fleishman-Hillard president of the Americas, looks at this year’s “biggest thematic set change.”
Posted on January 30th, 2012 | More B2G · Financial Services & Insurance · Public Affairs
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What Can Companies Learn From Malnutrition Efforts?
What does malnutrition in Vietnam have to do with employee communications? The team from B2E Comm
explains, applying lessons from an educator and humanitarian who focused on “deviant behaviors.” Posted on January 27th, 2012 | More Employees · Internal Communications
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The E-Doctor Will See You Now
Will the cloud help when you’re under the weather? Pharma specialist Mark Senak
looks at how technology has changed the patient experience, suggesting physicians might not realize “the change it demands.”Posted on January 26th, 2012 | More Digital & Social Media · Healthcare · Mobile · Public Affairs · Technology
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Survey Says: Government Needs Social Media
Our communications specialists in Canada
look at some research findings and explain why government 2.0 is “no longer an option.”Posted on January 26th, 2012 | More Digital & Social Media · Public Affairs · Research
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What Effect Will a Nay Vote Have on UK Politics?
Will an intraparty disagreement cause headaches for Deputy Prime Minister Nick Clegg? In a PRWeek article, public affairs specialist Nick Williams weighs in on former Liberal Democrat leader Paddy Ashdown’s vote — and why it will be one of many lines “drawn in the sand.”
Read: Paddy Ashdown’s Defiance Over Benefits Cap Causing Headaches for Nick Clegg
Posted on January 25th, 2012 | More Public Affairs
