On CTV News, digital specialist Shawna Newbery examines Twitter clouds, explaining the differences between the “inside baseball of the Hill” and conversations of Canadians.
Watch: Twitter Watch
Putting Your Head in the (Twitter) Clouds
Posted on May 15th, 2012 | More Digital & Social Media · Public Affairs
Five Tips for Managing From Afar
While employees and companies alike can benefit from a flexible working world, remote workers could feel too remote. The team from B2E Comm
shares five tips for managing a virtual workforce, explaining why “most such issues are preventable.”Posted on May 10th, 2012 | More Digital & Social Media · Employees · Internal Communications
Social Media, a Team Effort
What’s the difference between “success and failure in the social sphere”? Our communications specialists in Canada
examine digital age engagement, suggesting communicators can be “derailed by social media.”Posted on May 9th, 2012 | More B2C · Digital & Social Media
What We Learned When Meat Met Social Media
While many opinions have been expressed about lean finely textured beef (aka pink slime), one idea seems indisputable: “Emotion drives social media.” The public affairs specialists from VOX Global
, a Fleishman-Hillard company, share top-line lessons from the recent viral sensation.Posted on May 3rd, 2012 | More Digital & Social Media · Food & Beverage · Public Affairs · Reputation Management · VOX
The Drug Shortage Problem: Interview With Murray Aitken
Pharma specialist Mark Senak
sits down with Murray Aitken, executive director of the IMS Institute for Healthcare Informatics, to discuss the prescription drug shortage issue. Topics include supply chain disruption, a private-sector approach and ways “to enable preventive measures actually being taken.”Posted on May 2nd, 2012 | More Healthcare · Public Affairs
PR Industry Taking Larger Slice of Paid Media Pie
In an Ad Age article, Dave Senay, Fleishman-Hillard president and CEO, talks about PR’s growing role in the media-buying game and how paid channels provide “another way to do our storytelling.”
Posted on April 30th, 2012 | More Digital & Social Media
Millennial Messaging: Five Ways to Engage With Connected Employees
The team from B2E Comm
shares five ways to engage millennials in internal communications, including how companies could “take a cue from ‘The Hunger Games.’”Posted on April 27th, 2012 | More Digital & Social Media · Employees · Internal Communications
The Latin America Delusion: Thoughts From the WEF
Considering today’s Latin American markets are either “emerging, submerged or in the emergency room,” which is preferred — a local or regional communications plan? In a Latin Business Chronicle column, communications specialist Dario Cutin explains why the World Economic Forum provided a reminder that viewing Latin America as a “homogenous region or market is a mistake.”
Posted on April 26th, 2012 | More Branding · Financial Communications · Multicultural · Public Affairs
Putting a Woman’s Touch on the Economy
When examining the American economy, some observers say “a matriarchy has taken hold.” In a Forbes column, communications specialist Nancy Bauer helps examine the latest findings from “Women, Power & Money,” including effects of the Great Recession and women’s sphere of influence.
Read: How the Great Recession Strengthened the American Woman
Posted on April 23rd, 2012 | More B2C · Digital & Social Media · Research · Women · Word of Mouth
Food for Thought on UK’s Obesity Fight
Will the U.K. government — and its links to fast food companies — succeed in its fight against obesity? In a PRWeek podcast, public affairs specialist Liam McCloy discusses the government’s campaign and suggests it’s “gone back to more of a blame game.”
Watch: Government Warned on Reliance on Food Industry in Obesity Fight
Posted on April 20th, 2012 | More Food & Beverage · Healthcare · Public Affairs
