1. Social CRM: An Operational Point of View

    One of the biggest changes affecting brands on the Web is a customer’s ability to share his or her opinion online. The digital specialists from Fleishman DNA offer an “operational view” for companies interested in mapping out a social CRM program.

    Posted on September 2nd, 2010 | More · ·

  2. Three Ways to Leverage Google’s Blog Search

    Google recently updated its blog search product, making it easier to find full blogs rather than single posts. The communications specialists from Beyond the Hype discuss the enhanced features and suggest “three ways to leverage” the search giant’s new offering.

    Posted on September 2nd, 2010 | More ·

  3. Has LGBT Messaging Moved Mainstream?

    From the hit TV sitcom “Modern Family” to the headlines about California’s Proposition 8, one thing seems evident: Mainstream media is raising awareness of the LGBT community. In a Medill Reports article, LGBT communications specialist Michael Murphy discusses the group’s “highly coveted” brand loyalty and explains why businesses targeting LGBT audiences need to practice what they preach.

    Read: Bridging the Gap: LGBT Marketing

    Posted on August 30th, 2010 | More · · · ·

  4. Daytime Divas ‘Holy Grail’ of Product Placement

    When it comes to product placement, most marketers consider having a company’s creation featured by a daytime TV star such as Oprah Winfrey or Ellen DeGeneres to be the “holy grail.” In an article in The Globe and Mail, Mia Wedgbury, president of High Road Communications, a Fleishman-Hillard company, encourages small business owners to “think beyond borders” and “be bold” when it comes to developing product pitches.

    Read: Featured by the Stars: Your Product on Oprah

    Posted on August 30th, 2010 | More · ·

  5. Healthcare Industry Wary of Big, Bad Blogosphere

    Despite studies showing an increase in the number of companies that have blogs, highly regulated industries — healthcare in particular — have been reluctant to use social media. Pharma specialist Mark Senak says while it may seem “safer to stay out of it,” most pharma companies will end up “having to play catch up later on.”

    Posted on August 26th, 2010 | More ·

  6. LGBT Marketing Helps Build Overall Brand Image

    With overall acceptance on the rise, does the world still need initiatives that specifically target the LGBT community? The LGBT communications specialists from Out Front discuss why more brands need to recognize the “potential in reaching out to this segment.”

    Posted on August 26th, 2010 | More · · · · ·

  7. Are PR Professionals Poised for Industry’s ‘Finest Moment’?

    Many agree that “getting comfortable with change” is one of the key challenges of the 21st century. In a PRWeek article, Paul George from TogoRun — a Fleishman-Hillard company — discusses the value of honest customer communications and explains why this may be the public relations industry’s “finest moment.”

    Read: PR Can Ease Fears About Change

    Posted on August 25th, 2010 | More · ·

  8. Canada Embraces Social Media, Politically Speaking

    New media is coming of age on Canada’s Parliament Hill thanks, in large part, to a prime minister who has held a town meeting on YouTube. In a Vancouver Sun article, social media specialist Mark Blevis discusses the political upside to social media, as well as the benefits of “getting people engaged on a personal and professional levels.”

    Read: Social Media Comes of Age on Parliament Hill

    Posted on August 23rd, 2010 | More ·

  9. China Hopes Giant Bus Will Drive Better Air Quality

    The rising number of new cars and industries is placing China’s role as a front-runner in the global race for green superiority in jeopardy. The innovation team from What Are We Thinking takes a look at the 3D Express Coach, a uniquely designed 1,200-passenger vehicle and the country’s latest effort to help offset deteriorating air quality.

    Posted on August 20th, 2010 | More · ·

  10. Embracing a Build-Your-Brand Concept

    Most corporate leaders understand the benefits of investing in their clients and their teams. But in an article in The Globe and Mail, Mia Wedgbury, president of High Road Communications, explains why the strongest leaders “cultivate their own trademark.”

    Read: Strongest Corporate Leaders Cultivate Personal Brand

    Posted on August 19th, 2010 | More

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