Our communications specialists in Canada
look at some research findings and explain why government 2.0 is “no longer an option.”
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Survey Says: Government Needs Social Media
Posted on January 26th, 2012 | More Digital & Social Media · Public Affairs · Research
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What Effect Will a Nay Vote Have on UK Politics?
Will an intraparty disagreement cause headaches for Deputy Prime Minister Nick Clegg? In a PRWeek article, public affairs specialist Nick Williams weighs in on former Liberal Democrat leader Paddy Ashdown’s vote — and why it will be one of many lines “drawn in the sand.”
Read: Paddy Ashdown’s Defiance Over Benefits Cap Causing Headaches for Nick Clegg
Posted on January 25th, 2012 | More Public Affairs
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Putting Search Results on (Clinical) Trial
The Internet can be an important medical resource — if the right information is found. Pharma specialist Mark Senak
experiments with search results and explains why what “didn’t come up” is worth noting.Posted on January 24th, 2012 | More Digital & Social Media · Healthcare · Public Affairs
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Learning to Speak Crisis Fluently
Most communicators understand the power of words, particularly during a crisis. Our communications specialists in Ireland
look at the relationship, offering ways to avoid unnecessary delays and be “aware of the implications.”Posted on January 24th, 2012 | More Crisis Communications · Digital & Social Media · Employees · Internal Communications · Reputation Management
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10 Lists + 10 Predictions: A Look at the ‘Year of the User’
What would a listing of the top 10 marketing and social media trends look like? The digital specialists from Fleishman DNA
provide the answer, as well as 10 broad predictions for “year of the user.”Posted on January 23rd, 2012 | More B2C · Digital & Social Media · Mobile · Technology · Word of Mouth
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Two Words Agencies Don’t Want Together
A longtime issue for the PR industry, “client conflict” still appears as difficult to define as ever. In a PRWeek article, Dave Senay, president and CEO of Fleishman-Hillard, weighs in on the topic, explaining why it’s no longer about “blind and exclusive loyalty.”
Posted on January 20th, 2012
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Should Marketing Massage Ego?
Word of mouth specialist Spike Jones
looks at three E’s of marketing — and explains why it’s sometimes necessary to be an “ego feeder.”Posted on January 20th, 2012 | More B2C · Digital & Social Media · Word of Mouth
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Save the Eulogy: Tech Blogs Still Gaining Influence
The digital specialists from Fleishman DNA
explain why tech blogs from this year’s Consumer Electronics Show demonstrate that blogs are more than a “constant flow of snarky news bits.”Posted on January 18th, 2012 | More Digital & Social Media · Technology
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Two Sides of the Google Social Search
Is Google’s new social search function a reminder that the company is “not a benevolent being”? Our communications specialists in Canada
look at the arguments for and against the new feature — and why many marketers are in a huff.Posted on January 17th, 2012 | More B2C · Digital & Social Media · SEM & SEO · Word of Mouth
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Will Passion Be Chemicals’ Reaction?
The chemicals industry appears to have an image problem, and passion might be part of the solution. In a column in Chemistry & Industry, reputation specialist Nick Andrews explains what the automobile industry can teach chemicals about a future “in which others can believe.”
Posted on January 13th, 2012 | More Public Affairs · Reputation Management
