No matter which way the Supreme Court votes on the Affordable Care Act, it seems healthcare and insurance communicators will have their hands full. In a PRWeek article, healthcare specialist Claire Sheahan looks at the challenges — and what will likely prompt “a first for many companies.”
Read: Insurance Firms Prep for Supreme Court Healthcare-Reform Decision
Posted on April 3rd, 2012 | More B2B · B2C · Financial Services & Insurance · Healthcare · Public Affairs
The “social media platform wars rage on,” and some observers say Facebook has again thrown down the gauntlet. Our communications specialists in Canada
look at three takeaways from the new Interest List feature, including why brands will continue to benefit from the changes.
Posted on March 30th, 2012 | More B2C · Branding · Digital & Social Media
In a Q&A with the American Chamber of Commerce in Hong Kong, communications specialist Rachel Catanach discusses trends in the communications world. Topics include proper sound bite use, crisis communications in the digital age, and the balance between substance and sizzle.
Posted on March 29th, 2012 | More B2C · Crisis Communications · Digital & Social Media · Reputation Management · Technology · Youth
Following the high-profile death of Trayvon Martin, how will Skittles handle its status as an unplanned emblem? In a New York Times article, communications specialist Heidi Hovland discusses the candy company’s dilemma, explaining why it’s “gone so quickly from the symbol of innocence and tragedy.”
Posted on March 29th, 2012 | More Crisis Communications · Digital & Social Media · Food & Beverage · Reputation Management
The team from B2E Comm
shares internal communications lessons from the recent Goldman Sachs resignation letter, including how the company can turn it into a “compass for future behavior.”
Posted on March 28th, 2012 | More Crisis Communications · Employees · Financial Services & Insurance · Internal Communications · Reputation Management
As customer outreach evolves, some observers suggest there could be a “mashup of CIO and CMO.” The communications specialists from Beyond the Hype
weigh in, explaining why there could be “turf wars” ahead.
Posted on March 23rd, 2012 | More B2B · B2C · Digital & Social Media · Lois Paul · Technology
In a PRWeek roundtable, Dave Senay, Fleishman-Hillard president and CEO, joins industry CEOs to discuss the state of public relations. Topics include fighting stigmas, PR’s social media advantage and the possibility of “legally dry cleaned” efforts.
Read: Agency Summit
Posted on March 22nd, 2012 | More Convergent Marketing · Crisis Communications · Digital & Social Media · Multicultural · Reputation Management
Has cloud computing “flattened the playing field” – and increased risk? The digital specialists from Fleishman DNA
share ways to prepare for the inevitable security breach.
Posted on March 21st, 2012 | More Digital & Social Media · Global Security · Small Business Owners · Technology
Transparency might be the best policy for CSR efforts, but what else do companies need to consider? The team from Sustainability
reviews four takeaways from SXSW, including why “successful CSR communicators are ‘flaw-some.’”
Posted on March 20th, 2012 | More CSR · Digital & Social Media · Employees · Internal Communications · Sustainability
Is ambient social networking the next big thing from SXSW? Digital specialist Justin Goldsborough
looks at the trend — and why it could be “really cool or kind of creepy.”
Posted on March 19th, 2012 | More Digital & Social Media · Mobile · Technology
