What Is It?

There’s a huge sea of big media and big data – some useful, some dangerous, some powerful. Organizations easily can drown in it. But FH TrueIQ helps organizations navigate this sea safely by integrating media, social and business data into real-time visualizations that connect content and conversations with the right audiences in real time – at the right time.

FH TrueIQ is a one-stop destination for streamlined data, as well as for measurement updates and results. It’s a human-powered intelligence system, making big data small through analysis, appreciation and application. It’s customizable and flexible enough to power:

  • Full-scale command centers
  • Mobile executive dashboards
  • Data visualizations and reports
 

 
 

What are the benefits of
FH TrueIQ?
 

Top-Down-Crowd

Helps shape strategy across paid,
earned, shared and owned channels

Is customizable, ranging from a
visualization of data to large-scale,
on-site command centers, content
studios, conversation engines

Provides real-time results while
being mobile and secure

Overlays multiple sources of data
to derive better insights, tracking
traditional media, social media, site,
search, brand indicators, stocks and
more

Scales over time as needs evolve

Is fast (certain packages can be set up
in less than an hour)

 
 

WHEN BIG DATA IS MADE SMALL, ORGANIZATIONS CAN:

  • Remove guesswork in a crisis
  • Put insights into the hands of those
    making key decisions
  • Shape strategies and tactics using
    the most up-to-date information and
    intelligence
  • Develop and deliver custom content
  • Add immediate depth, perspective
    and counsel to all marketing
    communications

Desktop-Tablet-Phone

 
 

HOW IT WORKS

Earned media is the biggest focus group in the world, a source of millions of real-time unbiased, unprompted voice-of-the-consumer opinions. This data is a complement to rich, qualitative and quantitative primary research data – and ripe for mining to shape more than just social efforts. Combined with the communications and research expertise of FleishmanHillard’s specialists, FH TrueIQ can be applied to a variety of organizational needs:
 

Organizational-Needs

 

What it delivers:

FH-TrueIQ

Dashboards

Daily monitoring

Alerts

Weekly, monthly, quarterly reports

Analytical commentary and tactical recommendations

Measurable objective setting, key performance indicator alignment, scorecard creation

Command centers/content studios/conversation engines

Consulting on content strategy, executions, optimization, measurement

Data source assessments, negotiation, implementation