What Is It?
The Native Newsroom, powered by LinkedIn, is a complete content marketing service that features trends analytics, audience targeting, insight-driven content, and owned, earned and paid distribution. It’s a new take on brand journalism and native editorial. And it enables brands to reach the right business audiences at the right times for the news and thought leadership information they want most.
In addition, The Native Newsroom partners include Freshwire – a FleishmanHillard specialty brand and LinkedIn preferred content partner that brings its network of brand journalists to the offering.
What are the benefits of
The Native Newsroom?
A full content studio, brand journalists and audience management team specializing in B2B, professional and corporate graphic, video and written content.
A LinkedIn-focused content marketing campaign that can integrate with native, social and sponsored ad networks to effectively place relevant content in front of key audiences.
Benchmark analytics that assess audience awareness and perceptions, as well as campaign goals as it relates to overall business performance.
Performance-related and predictive content analytics to understand what will best resonate with target audiences tomorrow.
HOW IT WORKS
The Native Newsroom enhances news sites by integrating social and sponsored content to put relevant information in front of key audiences. This comprehensive offering combines FleishmanHillard’s insight-driven communications approach, LinkedIn’s dominant executive and professional community reach, and the value of brand journalism via preferred content partners. The Native Newsroom features:
News Hub and Optimized LinkedIn Company Page
- Insight-driven content produced by top brand journalists
- Audience-focused efforts targeting the business and professional communities
Fully Integrated Distribution and Amplification
- LinkedIn’s proprietary targeting and paid native editorial to broaden and deepen reach
- Content strategically distributed across the spectrum of paid, earn, shared and owned channels
Robust Benchmark and Predictive Analytics
- LinkedIn’s proprietary products – Content Marketing Score & Trending Content analytics – to continually optimize strategy and performance
- Predictive news analytics to understand what will resonate tomorrow