What Is It?

Social media affords executives a compelling opportunity to enhance corporate reputation and drive business results by leveraging their personal brand. However, for many executives, social media is uncharted territory – and activating their thought leadership on social can be complicated.

Personal brands are unique: A one-size-fits-all approach simply doesn’t apply to personal branding for executives seeking to fully utilize what social media offers and to gain a competitive advantage. The Social C-Suite is a personal brand consulting service offered to C-suite executives that enables authentic engagement to enhance corporate reputation and drive business results.

 

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What are the benefits of
Social C-Suite?
 

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Audience Targeting and Reach:
Today’s CEOs can choose the platform most popular with their key community/stakeholders.

P2P Conversation:
Social media gives CEOs the opportunity to reach out in a way that is immediate, informal and direct – a huge shift from the old “top-down” approach to dialogue.

Knowledge-Sharing and Collaboration:
Social media offers a useful way to capture community knowledge and enhance group creativity.

Promote Thought Leadership:
Social media provides a platform to share subject matter expertise and establish industry leadership.

 
 

 
 

HOW IT WORKS

We work directly with CEOs and C-suite executives to help drive thought leadership via social channels. FleishmanHillard’s Social C-Suite is delivered using the following proven approach:
 
 

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Deliverables may include:

 

  • Social media audit
  • Keyword research
  • Influencer research
  • Content strategy/editorial calendar
  • Brand voice development
  • Best practice guides
  • Wireframes
  • Editorial calendar
  • Measurement recommendations
  • In-person coaching
  • Design and development of channels