Automotive & Transportation

  1. LGBT Marketing Helps Build Overall Brand Image

    With overall acceptance on the rise, does the world still need initiatives that specifically target the LGBT community? The LGBT communications specialists from Out Front discuss why more brands need to recognize the “potential in reaching out to this segment.”

    Posted on August 26th, 2010 | More · · · · ·

  2. China Hopes Giant Bus Will Drive Better Air Quality

    The rising number of new cars and industries is placing China’s role as a front-runner in the global race for green superiority in jeopardy. The innovation team from What Are We Thinking takes a look at the 3D Express Coach, a uniquely designed 1,200-passenger vehicle and the country’s latest effort to help offset deteriorating air quality.

    Posted on August 20th, 2010 | More · ·

  3. Toyota Provides Cautionary Tale for Corporate Japan

    Alarmed by overwhelming criticism directed at the company over its response to recent recalls, Toyota Motor Corp. has shifted its focus squarely on crisis management. In a Wall Street Journal article, reputation specialist Shin Tanaka maintains that “this is not just a Toyota issue but a corporate Japan issue.”

    Read: Toyota Woes Are Wake-Up Call for Japanese Firms

    Posted on March 4th, 2010 | More · ·

  4. Can Toyota CEO Lead Company Out of Crisis?

    It appears there’s growing speculation among Toyota employees regarding whether Akio Toyoda, the company’s president and CEO, can effectively navigate the auto maker through its recent recall debacle. In a Wall Street Journal article, reputation specialist Shin Tanaka questions the company’s “reactive” handling of the crisis and maintains that the “CEO has to be there to deal with it.”

    Read: Support for Leadership Wavers at Auto Giant

    Posted on February 23rd, 2010 | More · · ·

  5. Social Media Drives Toyota’s Crisis Comeback

    At first, amid a torrent of recall and other negative news, it appeared as though Toyota’s plan was to simply remain silent. The communications specialists from Beyond the Hype discuss the automotive giant’s initial stumble and its subsequent social media interview, which offers “an interesting study in crisis communications.”

    Posted on February 9th, 2010 | More · ·

  6. Communicating During a Crisis: The Story of Air France Flight 447

    In an article for Magazine de la Communication de Crise et Sensible, crisis communications specialist Hedi Hichri takes a close look at actions taken by Air France immediately following the crash of Flight 447, which disappeared en route from Rio de Janeiro to Paris on May 31, 2009. Hichri reviews the tragic chain of events and finds a case study on the importance of strategic communications in the face of a crisis.

    Read: Crisis Communications: The Story of Air France Flight 447

    Posted on August 31st, 2009 | More ·

  7. Will the High-Speed Rail System Have a Smooth Ride?

    Advocates claim the proposed U.S. high-speed rail system will “create millions of green jobs,” while its detractors worry that it’s too risky. The Innovation team attempts to look at both sides of the issue to determine whether the system will be a valuable investment or create more problems than it solves.

    Posted on July 17th, 2009 | More ·

  8. Digital Helps Deliver Green In-Flight Message

    Enviro.aero “Best New Aviation Web Site” Winner, Flightglobal Webbies 2008.

    Enviro.aero “Best New Aviation Web Site” Winner, Flightglobal Webbies 2008.

    Facing mounting concerns, the Air Transportation Action Group (ATAG) began looking for a way to communicate measures that were underway to limit the aviation sector’s impact on the environment. Enter Fleishman-Hillard and a new digital initiative that makes the case for sustainable aviation on behalf of the entire aviation industry. Central to the initiative is enviro.aero, a Web site launched with the purpose of providing clear information on aviation-related projects and innovations relevant to climate change. Enviro.aero uses social media to spread the message to a wider audience. For example, those interested in joining the debate can follow the story on Twitter, Facebook or YouTube. And the organization’s Plane Talking blog creates a forum for ATAG members to discuss a wide range of views and share information on aviation and the environment. All digital channels were showcased at the annual Aviation and Environment Summit held in Geneva this year. In addition to gaining audience momentum, enviro.aero recently won Best New Aviation Web Site in the Flightglobal Webbies 2008. Judges praised the site, calling it “a long-overdue industry-wide response to the aviation versus environment topic.”

    Posted on April 16th, 2009 | More · ·

  9. Fleishman-Hillard Chair John Graham Speaks at World Economic Forum

    Agency Chair John Graham Discusses the “Fragility of the Fourth Estate” at the World Economic Forum in Davos, Switzerland

    Agency Chair John Graham Discusses the “Fragility of the Fourth Estate” at the World Economic Forum in Davos, Switzerland

    At the recent World Economic Forum in Davos, Switzerland, Fleishman-Hillard Chairman John Graham joined other industry leaders, including Steve Forbes and Financial Times editor Lionel Barber, for a candid panel discussion about the seismic changes occurring in today’s media industry. Graham, who attended the forum with the firm’s president of client relations, Jack Modzelewski, also spoke to key members of the aviation and travel industries on the topic of “Reputation Management in Times of Crisis.”

    Download: “Fragility in the Fourth Estate”

    Posted on February 27th, 2009 | More · · ·

  10. Can Car Dealerships Put Boomers in the Driver's Seat?

    Most auto dealerships seem to stop at nothing to make a sale. But with a little insight and a targeted strategy, many marketers can find success within the affluent baby boomer market. Communications specialists from
    The Boomer Blog offer a firsthand look at how this influential consumer demographic wields purchasing power — even from the back seat.

    Posted on January 3rd, 2008 | More · ·

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