In a PRWeek special report, public affairs specialist Pat Cleary joins other industry leaders for a roundtable on policy change. Topics include a campaign tactic that requires “miniscule effort for huge payback” and why there should be a “pitch for no gridlock” after the 2012 election.
Automotive & Transportation
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Specific Views on General Policy: A PRWeek Roundtable
Posted on November 2nd, 2011 | More Automotive & Transportation · B2G · Digital & Social Media · Financial Communications · Financial Services & Insurance · Hispanics · Labor Communications · Mobile · Public Affairs
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Hard Hat Time for Senior Managers: Repairing Brand Damage
While it takes years for a brand to build trust and minutes to lose it, what about the rebuilding process? In a Wall Street Journal article, communications specialist Caroline Weber weighs in on lessons learned from how Nike, BP, Toyota and others worked to detoxify the brand.
Read: When Sorry Is Not Enough
Posted on October 19th, 2011 | More Automotive & Transportation · B2C · Branding · Crisis Communications · CSR · Digital & Social Media · Energy, Power & Utilities · Food & Beverage · Reputation Management · Sustainability
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A Push for Sustainable Innovation
In an article in GreenBiz, sustainability specialist Alex Hahn from VOX Global
shares takeaways from the National R4 Conference. Topics include the importance of customer cues and how local-level partnerships can “open the doors for environmental innovation.”Read: Three Takeaways From the U.S. Chamber’s Sustainability Conference
Posted on July 28th, 2011 | More Automotive & Transportation · Innovation · Public Affairs · Sustainability · Technology · VOX
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Porsche Luxury Missing From Code Experience
In an open letter to Porsche, out-of-home specialist Mike Cearley
expresses disappointment in the “very un-Porsche-like” experience with the company’s Microsoft Tag.Posted on July 1st, 2011 | More Automotive & Transportation · Digital & Social Media · Luxury
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Beyond the Numbers: A Closer Look at AVE
Based on advertising value equivalency (AVE), brands can make a lot of money from a little publicity. But is it a valid approach? Research specialist Don Bartholomew
uses three recent examples to show why “no serious measurement effort” can credibly use AVE.Posted on June 27th, 2011 | More Automotive & Transportation · Branding · Food & Beverage · Research
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Write and Regret: What Happens When All Speech Becomes Text?
A “sordid cavalcade of media gaffes” appears to be a reminder of the permanence of text. In an article in O’Reilly Radar, digital specialist Joshua-Michele Ross examines the blurring line between speech and text, explaining it might be time to “become more lenient.”
Posted on June 21st, 2011 | More Automotive & Transportation · Digital & Social Media · Public Affairs · Reputation Management
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Automakers Provide a New Model for Connectivity
As this year’s CES illustrates, improved auto mobility is no longer “just a fantasy.” Out-of-home specialist Mike Cearley
explains why carmakers are proving that “connection is the thing.”Posted on January 13th, 2011 | More Automotive & Transportation · Digital & Social Media · Technology
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LGBT Marketing Helps Build Overall Brand Image
With overall acceptance on the rise, does the world still need initiatives that specifically target the LGBT community? The LGBT communications specialists from Out Front
discuss why more brands need to recognize the “potential in reaching out to this segment.” Posted on August 26th, 2010 | More Automotive & Transportation · Branding · Food & Beverage · LGBT · Retail · Travel & Tourism
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China Hopes Giant Bus Will Drive Better Air Quality
The rising number of new cars and industries is placing China’s role as a front-runner in the global race for green superiority in jeopardy. The innovation team from What Are We Thinking
takes a look at the 3D Express Coach, a uniquely designed 1,200-passenger vehicle and the country’s latest effort to help offset deteriorating air quality.Posted on August 20th, 2010 | More Automotive & Transportation · Innovation · Sustainability
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Toyota Provides Cautionary Tale for Corporate Japan
Alarmed by overwhelming criticism directed at the company over its response to recent recalls, Toyota Motor Corp. has shifted its focus squarely on crisis management. In a Wall Street Journal article, reputation specialist Shin Tanaka
maintains that “this is not just a Toyota issue but a corporate Japan issue.”Posted on March 4th, 2010 | More Automotive & Transportation · Crisis Communications · Reputation Management