Automotive & Transportation

  1. Specific Views on General Policy: A PRWeek Roundtable

    In a PRWeek special report, public affairs specialist Pat Cleary joins other industry leaders for a roundtable on policy change. Topics include a campaign tactic that requires “miniscule effort for huge payback” and why there should be a “pitch for no gridlock” after the 2012 election.

    Read: Public Affairs Roundtable 2011: Changes in Policy

    Posted on November 2nd, 2011 | More · · · · · · · ·

  2. Hard Hat Time for Senior Managers: Repairing Brand Damage

    While it takes years for a brand to build trust and minutes to lose it, what about the rebuilding process? In a Wall Street Journal article, communications specialist Caroline Weber weighs in on lessons learned from how Nike, BP, Toyota and others worked to detoxify the brand.

    Read: When Sorry Is Not Enough

    Posted on October 19th, 2011 | More · · · · · · · · ·

  3. A Push for Sustainable Innovation

    In an article in GreenBiz, sustainability specialist Alex Hahn from VOX Global shares takeaways from the National R4 Conference. Topics include the importance of customer cues and how local-level partnerships can “open the doors for environmental innovation.”

    Read: Three Takeaways From the U.S. Chamber’s Sustainability Conference

    Posted on July 28th, 2011 | More · · · · ·

  4. Porsche Luxury Missing From Code Experience

    In an open letter to Porsche, out-of-home specialist Mike Cearley expresses disappointment in the “very un-Porsche-like” experience with the company’s Microsoft Tag.

    Posted on July 1st, 2011 | More · ·

  5. Beyond the Numbers: A Closer Look at AVE

    Based on advertising value equivalency (AVE), brands can make a lot of money from a little publicity. But is it a valid approach? Research specialist Don Bartholomew uses three recent examples to show why “no serious measurement effort” can credibly use AVE.

    Posted on June 27th, 2011 | More · · ·

  6. Write and Regret: What Happens When All Speech Becomes Text?

    A “sordid cavalcade of media gaffes” appears to be a reminder of the permanence of text. In an article in O’Reilly Radar, digital specialist Joshua-Michele Ross examines the blurring line between speech and text, explaining it might be time to “become more lenient.”

    Read: The Blurring Line Between Speech and Text

    Posted on June 21st, 2011 | More · · ·

  7. Automakers Provide a New Model for Connectivity

    As this year’s CES illustrates, improved auto mobility is no longer “just a fantasy.” Out-of-home specialist Mike Cearley explains why carmakers are proving that “connection is the thing.”

    Posted on January 13th, 2011 | More · ·

  8. LGBT Marketing Helps Build Overall Brand Image

    With overall acceptance on the rise, does the world still need initiatives that specifically target the LGBT community? The LGBT communications specialists from Out Front discuss why more brands need to recognize the “potential in reaching out to this segment.”

    Posted on August 26th, 2010 | More · · · · ·

  9. China Hopes Giant Bus Will Drive Better Air Quality

    The rising number of new cars and industries is placing China’s role as a front-runner in the global race for green superiority in jeopardy. The innovation team from What Are We Thinking takes a look at the 3D Express Coach, a uniquely designed 1,200-passenger vehicle and the country’s latest effort to help offset deteriorating air quality.

    Posted on August 20th, 2010 | More · ·

  10. Toyota Provides Cautionary Tale for Corporate Japan

    Alarmed by overwhelming criticism directed at the company over its response to recent recalls, Toyota Motor Corp. has shifted its focus squarely on crisis management. In a Wall Street Journal article, reputation specialist Shin Tanaka maintains that “this is not just a Toyota issue but a corporate Japan issue.”

    Read: Toyota Woes Are Wake-Up Call for Japanese Firms

    Posted on March 4th, 2010 | More · ·

Subscribe Subscribe to RSS

Learn More: Automotive & Transportation

Opinions

 

Archives