B-to-C

  1. Marketing to Teens: One Size Doesn’t Fit All

    For many marketers, finding innovative ways to reach the elusive teen audience can be a challenge. The team from Word of Mouth offers five key points to help businesses engage a young demographic without sounding “like Charlie Brown’s teacher.”

    Posted on April 13th, 2010 | More · · · ·

  2. Complicated Companies Need Simple Messaging

    Much of today’s global economy is driven by businesses with highly specialized expertise that means little to those on the outside. As a result, many companies are faced with communicating complex concepts. In an article in The Globe and Mail, Mia Wedgbury, president of High Road Communications, a Fleishman-Hillard company, talks about what really resonates with consumers and advises small business owners to “simplify their message.”

    Read: Complicated Companies Require Simple Message

    Posted on April 8th, 2010 | More · · · ·

  3. PR Gains Influence at the Marketing Table

    As public relations continues to gain influence at the marketing table, practitioners are encouraging clients “to show up in a relevant way.” During a candid Q&A in The Globe and Mail, Fleishman-Hillard President and CEO Dave Senay reveals the “two traits of a successful firm” and explains why, when it comes to consumers, the “harpoon-’em-to-death era” is over.

    Read: Power to the PR People

    Posted on April 2nd, 2010 | More · · · ·

  4. Facebook Edges Out Google for First Time

    During a recent one-week period, Facebook surpassed Google by a narrow margin among U.S. Internet users for the first time in the social networking site’s history, according to a study by the research firm Hitwise. The communications specialists from Beyond the Hype suggest that while Facebook must still prove its usefulness to marketers, if the audience is there, “the marketing dollars are sure to follow.”

    Posted on March 17th, 2010 | More · · ·

  5. Tapping Into Employee Word of Mouth

    Despite an explosion in social networking, it’s likely nothing will replace the conversation that happens between employees and customers. The team from Word of Mouth explains why it makes sense to “harness the natural urge your employees have” when it comes to talking about your brand.

    Posted on March 15th, 2010 | More · · ·

  6. Innovative Strategies Help Small Businesses Cut Through the Noise

    Even the most resource-rich global companies struggle to make a lasting impact with customers. In an article in The Globe and Mail, Mia Wedgbury, president of High Road Communications, a Fleishman-Hillard company, talks about using innovative tactics to help small businesses “cut through the noise.”

    Read: Real Estate Flyer Wears Clever Disguise

    Posted on March 11th, 2010 | More · · ·

  7. Tech Blast from the Past: Comdex Returns

    Comdex, a long-gone technology event seen in its heyday as a must-attend gathering, has been brought back to virtual life. The communications specialists from Beyond the Hype take a look at “this bold step” and wonder whether tech providers, resellers and customers will participate.

    Posted on March 5th, 2010 | More · · ·

  8. An Experiment in Local Mobile Marketing

    How do small businesses know which mobile strategies provide the best local opportunities? The team from Mobile Behavior embarks on an SMS experiment to reveal “new insights around consumer mobile behavior,” including how to increase return visits and which onsite efforts are most engaging.

    Posted on March 1st, 2010 | More · · · ·

  9. Brands Mine for Gold at 2010 Winter Olympics

    Athletes aren’t the only ones hoping for an “Olympic moment,” as consumer brand marketers look to share some of the spotlight in Vancouver. The team from Winter Games Connect talks about getting “lost in the noise” surrounding the games and offers advice on how to get noticed.

    Posted on February 4th, 2010 | More · · ·

  10. Advertisers Use Social Media to Continue the Conversation

    In an effort to stem eroding consumer trust, an increasing number of marketers are integrating social media into traditional advertising. Social media specialist Justin Goldsborough examines the trend and explains why companies are “changing what they feel the key takeaway should be in their ads.”

    Posted on January 6th, 2010 | More · · · ·

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