In the wake of Facebook’s “most sweeping changes” in the past few years, companies and users alike are scrambling to find a footing. The communications specialists from Beyond the Hype
discuss the social network’s new focus on “storytelling” and explain why companies need to forget about campaigns and start thinking about “what’s going on inside.”
B2B
What’s Your Story? Brands Enter Next Phase of Facebook
Posted on September 27th, 2011 | More B2B · Branding · Digital & Social Media · Lois Paul
Journalists’ Love of LinkedIn Begs the Question
While a “near-universal” rate of B2B journalists use LinkedIn, why do they use it and other social sites? The communications specialists from Beyond the Hype
weigh in on recent findings and explore “the more pertinent data.”Posted on September 1st, 2011 | More B2B · Digital & Social Media · Lois Paul · Research
Cold Calls vs. Hot Clicks: The Art of Lead Generation
If closers get coffee, will online leads keep sales professionals awake at night? The B2B specialists from BizComm
look at “end-users’ growing obsession with online media” and its impact on the sales landscape.Posted on August 11th, 2011 | More B2B · Digital & Social Media
A Decade Later, Are Companies Living in a Wikipedia World?
While Wikipedia’s credibility is debated 10 years after it launched, some observers suggest companies must be vigilant with the site. The B2B specialists from BizComm
review Wikipedia’s influence, explaining why “for the business world, those eyeballs matter.”Posted on July 20th, 2011 | More B2B · Digital & Social Media · Research
Comparing Corporate Blogs to … Steve Martin?
The team from BizComm
suggests corporate blogs are the Steve Martin of social media, offering reminders of why people “fell in love with blogs in the first place.”Posted on June 29th, 2011 | More B2B · Digital & Social Media · Entertainment
Companies Face ‘Zero’ Chance to Make an Impression
In today’s Web-savvy world, many B2B customers rely on some “serious online stalking” when researching companies. The team from BizComm
explains the “Zero Moment of Truth” concept and YouTube’s important role.Posted on May 24th, 2011 | More B2B · Digital & Social Media
Social Media a ‘Have to Have’ for Small Business
The team from BizComm
looks at key finding from Techaisle’s recent survey and explains why social media is now a “have to have” for companies of all sizes.Posted on May 17th, 2011 | More B2B · Digital & Social Media · Research · Small Business Owners
The Most Social of All Networks
In an article in Latin Business Chronicle, communications specialist Dario Cutin talks about the problems that are likely to arise when communications “are designed in a vacuum.”
Posted on May 9th, 2011 | More B2B · Digital & Social Media · Hispanics
For Brand Promotion, Is Facebook the One to Like?
The team from BizComm
looks at Oreo’s recent Guinness World Record campaign and offers three reasons why Facebook provides a “better opportunity to engage.”Posted on April 13th, 2011 | More B2B · Digital & Social Media · Food & Beverage
Why B2B Cliches Don’t Cut the Mustard
The team from BizComm
offers insights into B2B writing and shares a list of terms writers should avoid “like the plague.”Posted on April 12th, 2011 | More B2B
