Digital specialist Justin Goldsborough
looks at three Facebook principles communicators must have a handle on, including an approach that’s “not sexy” but beats the “flash and sizzle.”
B2C
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From News Feed to Lead: Three Facebook Areas Communicators Need to Know
Posted on February 1st, 2012 | More B2C · Digital & Social Media
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10 Lists + 10 Predictions: A Look at the ‘Year of the User’
What would a listing of the top 10 marketing and social media trends look like? The digital specialists from Fleishman DNA
provide the answer, as well as 10 broad predictions for “year of the user.”Posted on January 23rd, 2012 | More B2C · Digital & Social Media · Mobile · Technology · Word of Mouth
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Should Marketing Massage Ego?
Word of mouth specialist Spike Jones
looks at three E’s of marketing — and explains why it’s sometimes necessary to be an “ego feeder.”Posted on January 20th, 2012 | More B2C · Digital & Social Media · Word of Mouth
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Two Sides of the Google Social Search
Is Google’s new social search function a reminder that the company is “not a benevolent being”? Our communications specialists in Canada
look at the arguments for and against the new feature — and why many marketers are in a huff.Posted on January 17th, 2012 | More B2C · Digital & Social Media · SEM & SEO · Word of Mouth
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Problem Solved? An Influence-Measurement Solution.
Despite Klout, Kred and others, brands have yet to solve the influence-measurement problem. Word of mouth specialist Spike Jones
offers a solution that might “crack that nut.”Posted on January 12th, 2012 | More B2C · Digital & Social Media · Mobile · Word of Mouth
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Checking the Message’s Expiration Date
While the year has changed, many communicators might be “stuck on the treadmill of activities” and announcements. The communications specialists from Beyond the Hype
share ways to perform a “gut check on your messaging.”Posted on January 11th, 2012 | More B2B · B2C · Branding · Lois Paul · Media & Presentation Training · Technology
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Is It Time to Go Off the Safe and Known Digital Path?
Is it better to “try, test and fail” with a digital trend or wonder what might have been? Our communications specialists in Mexico
look at some innovation success stories and suggest how companies can factor in some risk.Posted on January 11th, 2012 | More B2B · B2C · Digital & Social Media · Innovation
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A Three-Part Equation for Social Media Success
Our communications specialists in Canada
argue there is no “secret sauce or magic bullet” for social media success — but there is a winning formula.Posted on January 11th, 2012 | More B2C · Digital & Social Media
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Fan Behavior Deserves a Closer Look
Should “nice infographics with catchy data” determine a social media approach? Digital specialist Joshua-Michéle Ross
provides a skeptical view of the findings.Posted on January 10th, 2012 | More B2C · Branding · Digital & Social Media
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The New York Times, It Is a Changin’
Will the new CEO of The New York Times Co. hail from the technology sector? In a PRWeek article, digital specialist Michael Levitz discusses the company’s future, suggesting it “needs to think like a Google or Amazon.”
Read: Times Co. Could Turn to Tech Sector for New Leadership
Posted on December 23rd, 2011 | More B2C · Digital & Social Media · Technology
