What’s the difference between “success and failure in the social sphere”? Our communications specialists in Canada
examine digital age engagement, suggesting communicators can be “derailed by social media.”
B2C
Social Media, a Team Effort
Posted on May 9th, 2012 | More B2C · Digital & Social Media
Putting a Woman’s Touch on the Economy
When examining the American economy, some observers say “a matriarchy has taken hold.” In a Forbes column, communications specialist Nancy Bauer helps examine the latest findings from “Women, Power & Money,” including effects of the Great Recession and women’s sphere of influence.
Read: How the Great Recession Strengthened the American Woman
Posted on April 23rd, 2012 | More B2C · Digital & Social Media · Research · Women · Word of Mouth
Will New Features Improve LinkedIn Networking?
The digital specialists from Fleishman DNA
explain why LinkedIn’s newest features are “both significant leaps forward” in consumer engagement.Posted on April 13th, 2012 | More B2C · Digital & Social Media · Small Business Owners
PR’s Place in the Content Craze
While brands increasingly realize the value of content, who’s in the best position to provide it? In a PRWeek article, digital specialist Adam Cohen weighs in on the content boom — and PR’s role with the “last line of defense.”
Posted on April 9th, 2012 | More B2C · Convergent Marketing · Digital & Social Media
Visual Storytelling, Startups and Pink Beer: Takeaways From SXSW 2012
Following this year’s SXSW Interactive festival, Fleishman-Hillard’s digital specialists take a look back and share some takeaways. Topics include what’s going to stick, a list of things that can be done today and “whether buzzwords and trends can be successfully put into practice.”
Read: Going Beyond: Key Trends, Takeaways and Lessons Learned
Posted on April 4th, 2012 | More B2B · B2C · Branding · Digital & Social Media · Mobile · Technology
Yay or Nay, Supreme Challenges Ahead for Healthcare Communicators
No matter which way the Supreme Court votes on the Affordable Care Act, it seems healthcare and insurance communicators will have their hands full. In a PRWeek article, healthcare specialist Claire Sheahan looks at the challenges — and what will likely prompt “a first for many companies.”
Read: Insurance Firms Prep for Supreme Court Healthcare-Reform Decision
Posted on April 3rd, 2012 | More B2B · B2C · Financial Services & Insurance · Healthcare · Public Affairs
New Facebook Feature Deserves Interest
The “social media platform wars rage on,” and some observers say Facebook has again thrown down the gauntlet. Our communications specialists in Canada
look at three takeaways from the new Interest List feature, including why brands will continue to benefit from the changes.Posted on March 30th, 2012 | More B2C · Branding · Digital & Social Media
Digital Age Crises, Games and Other Communications Trends
In a Q&A with the American Chamber of Commerce in Hong Kong, communications specialist Rachel Catanach discusses trends in the communications world. Topics include proper sound bite use, crisis communications in the digital age, and the balance between substance and sizzle.
Posted on March 29th, 2012 | More B2C · Crisis Communications · Digital & Social Media · Reputation Management · Technology · Youth
The Hybrid Chief Officer
As customer outreach evolves, some observers suggest there could be a “mashup of CIO and CMO.” The communications specialists from Beyond the Hype
weigh in, explaining why there could be “turf wars” ahead.Posted on March 23rd, 2012 | More B2B · B2C · Digital & Social Media · Lois Paul · Technology
The Crowdsourcing Genius of Mark Twain
It seems the story of Tom Sawyer has value to companies “diving into the user-generated content scene.” The digital specialists from Fleishman DNA
look at Hootsuite, crowdsourcing and lessons from SXSW.Posted on March 16th, 2012 | More B2C · Digital & Social Media · Word of Mouth
