Fleishman-Hillard » B2C

Will Social Media Stamp Out Email?

Fleishman-Hillard — Wed, 08 Feb 2012 17:11:15 +0000

Is social media marketing responsible for the “impending demise” of email? The digital specialists from Fleishman DNA examine the platform’s decline, including how the changes could affect brands.

From News Feed to Lead: Three Facebook Areas Communicators Need to Know

Fleishman-Hillard — Wed, 01 Feb 2012 14:58:41 +0000

Digital specialist Justin Goldsborough looks at three Facebook principles communicators must have a handle on, including an approach that’s “not sexy” but beats the “flash and sizzle.”

10 Lists + 10 Predictions: A Look at the ‘Year of the User’

Fleishman-Hillard — Mon, 23 Jan 2012 13:50:07 +0000

What would a listing of the top 10 marketing and social media trends look like? The digital specialists from Fleishman DNA provide the answer, as well as 10 broad predictions for “year of the user.”

Should Marketing Massage Ego?

Fleishman-Hillard — Fri, 20 Jan 2012 14:46:34 +0000

Word of mouth specialist Spike Jones looks at three E’s of marketing — and explains why it’s sometimes necessary to be an “ego feeder.”

Two Sides of the Google Social Search

Fleishman-Hillard — Tue, 17 Jan 2012 21:43:49 +0000

Is Google’s new social search function a reminder that the company is “not a benevolent being”? Our communications specialists in Canada look at the arguments for and against the new feature — and why many marketers are in a huff.

Problem Solved? An Influence-Measurement Solution.

Fleishman-Hillard — Thu, 12 Jan 2012 17:44:53 +0000

Despite Klout, Kred and others, brands have yet to solve the influence-measurement problem. Word of mouth specialist Spike Jones offers a solution that might “crack that nut.”

Checking the Message’s Expiration Date

Fleishman-Hillard — Wed, 11 Jan 2012 22:48:22 +0000

While the year has changed, many communicators might be “stuck on the treadmill of activities” and announcements. The communications specialists from Beyond the Hype share ways to perform a “gut check on your messaging.”

Is It Time to Go Off the Safe and Known Digital Path?

Fleishman-Hillard — Wed, 11 Jan 2012 21:44:49 +0000

Is it better to “try, test and fail” with a digital trend or wonder what might have been? Our communications specialists in Mexico look at some innovation success stories and suggest how companies can factor in some risk.

A Three-Part Equation for Social Media Success

Fleishman-Hillard — Wed, 11 Jan 2012 14:42:28 +0000

Our communications specialists in Canada argue there is no “secret sauce or magic bullet” for social media success — but there is a winning formula.

Fan Behavior Deserves a Closer Look

Fleishman-Hillard — Tue, 10 Jan 2012 22:10:48 +0000

Should “nice infographics with catchy data” determine a social media approach? Digital specialist Joshua-Michéle Ross provides a skeptical view of the findings.