Will the new CEO of The New York Times Co. hail from the technology sector? In a PRWeek article, digital specialist Michael Levitz discusses the company’s future, suggesting it “needs to think like a Google or Amazon.”
Read: Times Co. Could Turn to Tech Sector for New Leadership
Posted on December 23rd, 2011 | More B2C · Digital & Social Media · Technology
Shampoo and Spotify, making beautiful music together? Digital specialist Justin Goldsborough
reviews a campaign that uses the social music app, suggesting why it’s not just another “shiny penny.”
Posted on December 14th, 2011 | More B2C · Consumer Goods · Digital & Social Media · Entertainment
The communications specialists from Beyond the Hype
weigh in on reaching today’s IT buyers, including the importance of the “ideal, yet improbable” PR-press relationship.
Posted on December 6th, 2011 | More B2B · B2C · Digital & Social Media · Lois Paul · Technology
In an Ad Age special report, Dave Senay, Fleishman-Hillard president and CEO, discusses big ideas shaping the industry. Topics include “the democratization of ideation” and why now is a great time for public relations.
Read: The Big Idea
Posted on December 1st, 2011 | More B2C · Convergent Marketing · Digital & Social Media · Innovation
Pharma specialist Mark Senak
reviews the FDA’s status on social media guidelines, explaining why it’s “not about marketing, it’s about public health.”
Posted on November 28th, 2011 | More B2C · Digital & Social Media · Healthcare · Public Affairs
Yes, Virginia, there is a well-done augmented reality experience. Out-of-home specialist Mike Cearley
looks at three reasons why Macy’s use of enabling technology “deepens and extends the experience.”
Posted on November 22nd, 2011 | More B2C · Digital & Social Media · Mobile · Technology · Youth
At the PRSA International Conference 2011 in Orlando, Fla., communications specialist Steven Kostant discusses content relations. Topics include cutting through the clutter and creating “an emotional hook.”
Watch: Content Relations
Posted on November 21st, 2011 | More B2C · Digital & Social Media
In a PRWeek article, communications specialist Nick Childs weighs in on creating influential content and “shaping the story in an authentic way.”
Posted on November 10th, 2011 | More B2C · Branding · Digital & Social Media
Despite the opportunities, healthcare companies and the FDA do not appear to be “burning up the blogosphere.” Pharma specialist Mark Senak reviews several companies’ habits — and the trend that might be forming.
Posted on November 3rd, 2011 | More B2B · B2C · Digital & Social Media · Healthcare · Public Affairs
In a PRWeek article, communications specialist Mandy Levings joins other industry leaders to explain why brands that “put their eggs in the experiential basket” will win in the future.
Read: What Experiential Marketing Areas Are Crucial to Build Brands of the Future?
Posted on October 31st, 2011 | More B2C · Experiential Marketing
