B2C

  1. Should Marketing Massage Ego?

    Word of mouth specialist Spike Jones looks at three E’s of marketing — and explains why it’s sometimes necessary to be an “ego feeder.”

    Posted on January 20th, 2012 | More · ·

  2. Two Sides of the Google Social Search

    Is Google’s new social search function a reminder that the company is “not a benevolent being”? Our communications specialists in Canada look at the arguments for and against the new feature — and why many marketers are in a huff.

    Posted on January 17th, 2012 | More · · ·

  3. Problem Solved? An Influence-Measurement Solution.

    Despite Klout, Kred and others, brands have yet to solve the influence-measurement problem. Word of mouth specialist Spike Jones offers a solution that might “crack that nut.”

    Posted on January 12th, 2012 | More · · ·

  4. Checking the Message’s Expiration Date

    While the year has changed, many communicators might be “stuck on the treadmill of activities” and announcements. The communications specialists from Beyond the Hype share ways to perform a “gut check on your messaging.”

    Posted on January 11th, 2012 | More · · · · ·

  5. Is It Time to Go Off the Safe and Known Digital Path?

    Is it better to “try, test and fail” with a digital trend or wonder what might have been? Our communications specialists in Mexico look at some innovation success stories and suggest how companies can factor in some risk.

    Posted on January 11th, 2012 | More · · ·

  6. A Three-Part Equation for Social Media Success

    Our communications specialists in Canada argue there is no “secret sauce or magic bullet” for social media success — but there is a winning formula.

    Posted on January 11th, 2012 | More ·

  7. Fan Behavior Deserves a Closer Look

    Should “nice infographics with catchy data” determine a social media approach? Digital specialist Joshua-Michéle Ross provides a skeptical view of the findings.

    Posted on January 10th, 2012 | More · ·

  8. The New York Times, It Is a Changin’

    Will the new CEO of The New York Times Co. hail from the technology sector? In a PRWeek article, digital specialist Michael Levitz discusses the company’s future, suggesting it “needs to think like a Google or Amazon.”

    Read: Times Co. Could Turn to Tech Sector for New Leadership

    Posted on December 23rd, 2011 | More · ·

  9. See Spotify. See Spotify Build Brand Relationship?

    Shampoo and Spotify, making beautiful music together? Digital specialist Justin Goldsborough reviews a campaign that uses the social music app, suggesting why it’s not just another “shiny penny.”

    Posted on December 14th, 2011 | More · · ·

  10. Cracking the Code: Finding Ways to Reach IT Buyers

    The communications specialists from Beyond the Hype weigh in on reaching today’s IT buyers, including the importance of the “ideal, yet improbable” PR-press relationship.

    Posted on December 6th, 2011 | More · · · ·

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