It appears there’s growing speculation among Toyota employees regarding whether Akio Toyoda, the company’s president and CEO, can effectively navigate the auto maker through its recent recall debacle. In a Wall Street Journal article, reputation specialist Shin Tanaka questions the company’s “reactive” handling of the crisis and maintains that the “CEO has to be there to deal with it.”
Blue Current Japan
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Can Toyota CEO Lead Company Out of Crisis?
Posted on February 23rd, 2010 | More Automotive & Transportation · Blue Current Japan · Crisis Communications · Reputation Management
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Fleishman-Hillard Expands Digital Presence in Japan
BlueCurrent Public Relations, a Fleishman-Hillard agency that specializes in marketing communications and brand-building, has entered into a partnership with NIFTY, one of Japan’s leading Internet service providers. The new alliance will benefit clients by significantly bolstering the agency’s digital grassroots marketing capabilities.
Posted on November 28th, 2008 | More Blue Current Japan · Digital & Social Media
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Digital Influencers Are Just the Ticket for Japan’s New Bullet Train
The latest buzz in Japan is surrounding the Shinkansen 700, the country’s newest bullet train. According to Newsweek, the attention is “the result of a publicity campaign by Central Japan Railway Co. targeted at the blogosphere.” BlueCurrent Public Relations, a Fleishman-Hillard agency that specializes in marketing communications and brand-building, discusses the credibility of personal blogs.
Posted on January 7th, 2008 | More Blue Current Japan · Digital & Social Media
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Fleishman-Hillard Announces Broad Initiatives to Build on "A Transformation of Our Industry"
ST. LOUIS, Jan. 30, 2007 — Fleishman-Hillard today announced a realignment of its management structure to strengthen the delivery of best practices and communications consulting to clients, increase thought leadership in digital communications, and position the firm for further growth. Read more »
Posted on January 30th, 2007 | More Blue Current Japan · CCW · Digital & Social Media
