Boomers

  1. What the ‘Longevity Phenomenon’ Means to Marketers

    Are brands focusing enough on the “aging opportunity”? The communications specialists in Ireland discuss the demographic and explain why companies shouldn’t look at it “as one big block aged 65 plus.”

    Posted on September 8th, 2011 | More · · ·

  2. Is There Tarnish on Golden Years for LGBT Community?

    The communications specialists from Out Front weigh in on why housing, programs and services for the aging must realize the LGBT community is “crying out to be recognized.”

    Posted on August 22nd, 2011 | More ·

  3. Mythbusting: The Boomers-Facebook Argument

    Digital specialist Justin Goldsborough looks at recent data on Facebook usage and says it’s time to move past the stereotype that the site is only for “young whippersnappers.”

    Posted on June 17th, 2011 | More · · · · ·

  4. Could Poor Planning Tarnish Golden Years for Female Boomers?

    A recent survey by the AARP indicates many female boomers are now facing the consequences of growing up with a man-dependent approach to financial security. The communications specialists from The Boomer Blog discuss the findings and explain why sustaining a “hard-fought independence” includes planning for long-term care.

    Posted on November 1st, 2010 | More · · ·

  5. When It Comes to Networking, Take Time to Go Offline

    Online communication may be easy, but is it the best way to network professionally? Social media specialist Justin Goldsborough talks about three key benefits of face-to-face networking and the importance of finding “pockets of time offline.”

    Posted on September 8th, 2010 | More ·

  6. Has LGBT Messaging Moved Mainstream?

    From the hit TV sitcom “Modern Family” to the headlines about California’s Proposition 8, one thing seems evident: Mainstream media is raising awareness of the LGBT community. In a Medill Reports article, LGBT communications specialist Michael Murphy discusses the group’s “highly coveted” brand loyalty and explains why businesses targeting LGBT audiences need to practice what they preach.

    Read: Bridging the Gap: LGBT Marketing

    Posted on August 30th, 2010 | More · · · ·

  7. Trends and Changes in Marketing to the Boomer Consumer

    Despite studies that suggest boomers control 75 percent of the nation’s disposable income, marketers continue to overlook this important audience. After attending the workshop “Marketing to Boomers and Beyond,” the communications specialists from The Boomer Blog discuss some key takeaways about how to “effectively reach and resonate with the 50 plus population.”

    Posted on May 17th, 2010 | More ·

  8. Marketing to a New Generation of Grandparents

    As increasing numbers of baby boomers find themselves grandparents, the stereotype as we know it is being redefined. The communications specialists at The Boomer Blog take a closer look at the new “granny prototype” and explain how this demographic is “thinking outside the rocking chair.”

    Posted on August 7th, 2009 | More

  9. Do Boomers Give Back?

    Most marketers are familiar with the purchasing power of boomer consumers, but where do they rank when it comes to non-profit support? The communications specialists at The Boomer Blog explain why boomers are savvy donors, active board members and prime candidates for giving opportunities.

    Posted on July 17th, 2009 | More

  10. Does Your Grandmother Google?

    Is social media generational or can a business use digital marketing to reach the over 50 crowd? Digital specialist David Lowey sheds some light on new demographic data and discusses the emergence of “boomer bloggers.”

    Posted on February 20th, 2009 | More ·

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