Boomers

  1. When It Comes to Networking, Take Time to Go Offline

    Online communication may be easy, but is it the best way to network professionally? Social media specialist Justin Goldsborough talks about three key benefits of face-to-face networking and the importance of finding “pockets of time offline.”

    Posted on September 8th, 2010 | More ·

  2. Has LGBT Messaging Moved Mainstream?

    From the hit TV sitcom “Modern Family” to the headlines about California’s Proposition 8, one thing seems evident: Mainstream media is raising awareness of the LGBT community. In a Medill Reports article, LGBT communications specialist Michael Murphy discusses the group’s “highly coveted” brand loyalty and explains why businesses targeting LGBT audiences need to practice what they preach.

    Read: Bridging the Gap: LGBT Marketing

    Posted on August 30th, 2010 | More · · · ·

  3. Trends and Changes in Marketing to the Boomer Consumer

    Despite studies that suggest boomers control 75 percent of the nation’s disposable income, marketers continue to overlook this important audience. After attending the workshop “Marketing to Boomers and Beyond,” the communications specialists from The Boomer Blog discuss some key takeaways about how to “effectively reach and resonate with the 50 plus population.”

    Posted on May 17th, 2010 | More ·

  4. Marketing to a New Generation of Grandparents

    As increasing numbers of baby boomers find themselves grandparents, the stereotype as we know it is being redefined. The communications specialists at The Boomer Blog take a closer look at the new “granny prototype” and explain how this demographic is “thinking outside the rocking chair.”

    Posted on August 7th, 2009 | More

  5. Do Boomers Give Back?

    Most marketers are familiar with the purchasing power of boomer consumers, but where do they rank when it comes to non-profit support? The communications specialists at The Boomer Blog explain why boomers are savvy donors, active board members and prime candidates for giving opportunities.

    Posted on July 17th, 2009 | More

  6. Does Your Grandmother Google?

    Is social media generational or can a business use digital marketing to reach the over 50 crowd? Digital specialist David Lowey sheds some light on new demographic data and discusses the emergence of “boomer bloggers.”

    Posted on February 20th, 2009 | More ·

  7. Do Boomers Have What It Takes to Redefine Healthcare?

    Many industry experts believe that the inherent complexity of the healthcare system is the true source of the industry’s crisis. In this second installment of a three-part series that explores how baby boomers can save healthcare, the communications specialists at The Boomer Blog wonder whether giving this self-sufficient demographic more control is the answer.

    Posted on May 28th, 2008 | More ·

  8. Can Baby Boomers Save Healthcare?

    For years economists, policymakers, and industry strategists have predicted that aging baby boomers will eventually overwhelm the healthcare system. But communications specialists from The Boomer Blog remain optimistic about the ways that this culture-defining demographic will transform the industry.

    Posted on May 23rd, 2008 | More ·

  9. Can Car Dealerships Put Boomers in the Driver's Seat?

    Most auto dealerships seem to stop at nothing to make a sale. But with a little insight and a targeted strategy, many marketers can find success within the affluent baby boomer market. Communications specialists from
    The Boomer Blog offer a firsthand look at how this influential consumer demographic wields purchasing power — even from the back seat.

    Posted on January 3rd, 2008 | More · ·

  10. Getting Boomers — and Blogging — Right

    Content Marketing Today, a marketing resource Web site, highlights The Boomer Blog as a daily must-read site for anyone who wants to stay current on the latest trends affecting the baby boomer generation. The Boomer Blog, authored by Fleishman-Hillard communications specialists, is exclusively dedicated to helping companies build powerful relationships with this ever-evolving generation.

    Posted on December 26th, 2007 | More

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