Fleishman-Hillard » Boomers

What the ‘Longevity Phenomenon’ Means to Marketers

Fleishman-Hillard — Thu, 08 Sep 2011 16:06:36 +0000

Are brands focusing enough on the “aging opportunity”? The communications specialists in Ireland discuss the demographic and explain why companies shouldn’t look at it “as one big block aged 65 plus.”

Is There Tarnish on Golden Years for LGBT Community?

Fleishman-Hillard — Mon, 22 Aug 2011 15:57:44 +0000

The communications specialists from Out Front weigh in on why housing, programs and services for the aging must realize the LGBT community is “crying out to be recognized.”

Mythbusting: The Boomers-Facebook Argument

Fleishman-Hillard — Fri, 17 Jun 2011 17:15:43 +0000

Digital specialist Justin Goldsborough looks at recent data on Facebook usage and says it’s time to move past the stereotype that the site is only for “young whippersnappers.”

Could Poor Planning Tarnish Golden Years for Female Boomers?

Fleishman-Hillard — Mon, 01 Nov 2010 21:00:15 +0000

A recent survey by the AARP indicates many female boomers are now facing the consequences of growing up with a man-dependent approach to financial security. The communications specialists from The Boomer Blog discuss the findings and explain why sustaining a “hard-fought independence” includes planning for long-term care.

When It Comes to Networking, Take Time to Go Offline

Fleishman-Hillard — Wed, 08 Sep 2010 18:03:13 +0000

Online communication may be easy, but is it the best way to network professionally? Social media specialist Justin Goldsborough talks about three key benefits of face-to-face networking and the importance of finding “pockets of time offline.”

Has LGBT Messaging Moved Mainstream?

Fleishman-Hillard — Mon, 30 Aug 2010 23:24:53 +0000

From the hit TV sitcom “Modern Family” to the headlines about California’s Proposition 8, one thing seems evident: Mainstream media is raising awareness of the LGBT community. In a Medill Reports article, LGBT communications specialist Michael Murphy discusses the group’s “highly coveted” brand loyalty and explains why businesses targeting LGBT audiences need to practice what they preach.

Read: Bridging the Gap: LGBT Marketing

Trends and Changes in Marketing to the Boomer Consumer

Fleishman-Hillard — Mon, 17 May 2010 18:57:56 +0000

Despite studies that suggest boomers control 75 percent of the nation’s disposable income, marketers continue to overlook this important audience. After attending the workshop “Marketing to Boomers and Beyond,” the communications specialists from The Boomer Blog discuss some key takeaways about how to “effectively reach and resonate with the 50 plus population.”

Marketing to a New Generation of Grandparents

Fleishman-Hillard — Fri, 07 Aug 2009 13:46:23 +0000

As increasing numbers of baby boomers find themselves grandparents, the stereotype as we know it is being redefined. The communications specialists at The Boomer Blog take a closer look at the new “granny prototype” and explain how this demographic is “thinking outside the rocking chair.”

Do Boomers Give Back?

Fleishman-Hillard — Fri, 17 Jul 2009 14:00:57 +0000

Most marketers are familiar with the purchasing power of boomer consumers, but where do they rank when it comes to non-profit support? The communications specialists at The Boomer Blog explain why boomers are savvy donors, active board members and prime candidates for giving opportunities.

Does Your Grandmother Google?

Fleishman-Hillard — Fri, 20 Feb 2009 14:00:11 +0000

Is social media generational or can a business use digital marketing to reach the over 50 crowd? Digital specialist David Lowey sheds some light on new demographic data and discusses the emergence of “boomer bloggers.”