Many industry experts believe that the inherent complexity of the healthcare system is the true source of the industry’s crisis. In this second installment of a three-part series that explores how baby boomers can save healthcare, the communications specialists at The Boomer Blog
wonder whether giving this self-sufficient demographic more control is the answer.
Boomers
-
Do Boomers Have What It Takes to Redefine Healthcare?
Posted on May 28th, 2008 | More Boomers · Healthcare
-
Can Baby Boomers Save Healthcare?
For years economists, policymakers, and industry strategists have predicted that aging baby boomers will eventually overwhelm the healthcare system. But communications specialists from The Boomer Blog
remain optimistic about the ways that this culture-defining demographic will transform the industry.Posted on May 23rd, 2008 | More Boomers · Healthcare
-
Can Car Dealerships Put Boomers in the Driver's Seat?
Most auto dealerships seem to stop at nothing to make a sale. But with a little insight and a targeted strategy, many marketers can find success within the affluent baby boomer market. Communications specialists from
The Boomer Blog offer a firsthand look at how this influential consumer demographic wields purchasing power — even from the back seat.Posted on January 3rd, 2008 | More Automotive & Transportation · Boomers · Consumer Goods
-
Getting Boomers — and Blogging — Right
Content Marketing Today, a marketing resource Web site, highlights The Boomer Blog
as a daily must-read site for anyone who wants to stay current on the latest trends affecting the baby boomer generation. The Boomer Blog, authored by Fleishman-Hillard communications specialists, is exclusively dedicated to helping companies build powerful relationships with this ever-evolving generation.Posted on December 26th, 2007 | More Boomers
-
Marketing to the Ultimate Power Consumer
Boomer specialist Carol Orsborn, in an excerpt from her latest book (co-authored with Mary Brown), offers a 3-D view of what motivates the ultimate power consumer — the baby boomer woman.
Download: BOOM: Marketing to the Ultimate Power Consumer — the Baby Boomer Woman (excerpt)
Posted on February 1st, 2007 | More Boomers · Consumer Goods · Women
