Most communicators realize pitching the story is the easy part — if there’s a compelling story to tell. Our communications specialists in Ireland
apply lessons from the late Kurt Vonnegut, revealing the “simplicity of effective storytelling.”
Branding
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Storytelling Made Simple: Lessons From Kurt Vonnegut
Posted on February 1st, 2012 | More Branding · Crisis Communications · Reputation Management · Word of Mouth
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Checking the Message’s Expiration Date
While the year has changed, many communicators might be “stuck on the treadmill of activities” and announcements. The communications specialists from Beyond the Hype
share ways to perform a “gut check on your messaging.”Posted on January 11th, 2012 | More B2B · B2C · Branding · Lois Paul · Media & Presentation Training · Technology
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Fan Behavior Deserves a Closer Look
Should “nice infographics with catchy data” determine a social media approach? Digital specialist Joshua-Michéle Ross
provides a skeptical view of the findings.Posted on January 10th, 2012 | More B2C · Branding · Digital & Social Media
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What’s on the Horizon: PR in 2012
With blockbuster events and potentially increased marketing budgets, what does 2012 have in store for the industry? In a PRWeek article, Dave Senay, Fleishman-Hillard president and CEO, weighs in on reputation, branding and why social media is like “catching a speeding bullet between your teeth.”
Posted on January 9th, 2012 | More Branding · Digital & Social Media · Reputation Management
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Sustainable Reputations in the ‘Age of Man’
As the world adapts to the Anthropocene — the age of man — companies appear to face “sea changes to the core business model.” The team from Sustainability
looks at building sustainable reputations and reaching a “balance between hyperbole and humility.”Posted on December 21st, 2011 | More Branding · CSR · Digital & Social Media · Reputation Management · Sustainability
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Will New Tweetdeck #Fail?
In an open letter to Twitter, digital specialist Justin Goldsborough
reviews recent changes to Tweetdeck, discussing why it appears the brand “put money before usability.”Posted on December 20th, 2011 | More Branding · Digital & Social Media · Word of Mouth
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Why Community Outreach Has New Meaning for Charities
In a Third Sector column, digital specialist Dean Russell looks at changes in charity communications when communities are “increasingly virtual and fragmented.”
Read: Choose Your Words Carefully if You Want to Engage Communities Online
Posted on November 30th, 2011 | More Branding · Digital & Social Media
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Replacing Storytelling With Storybuilding
In a PRWeek article, communications specialist Nick Childs weighs in on creating influential content and “shaping the story in an authentic way.”
Posted on November 10th, 2011 | More B2C · Branding · Digital & Social Media
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Modern-Day Reputation: Brand Behavior vs. Brand Message
In a PRWeek column, digital specialist Dean Russell explains why organizations must be ruthless with reputation — and why that could lead to a “golden age of integrated PR.”
Posted on November 4th, 2011 | More Branding · Crisis Communications · Digital & Social Media · Reputation Management
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The Accessibility Issue With Interactive Elements
While many companies have embraced interactive elements, they now might need to look closer into the entire media buy. Out-of-home specialist Mike Cearley
suggests spaces “great for eyeballs” can be bad for action.Posted on October 26th, 2011 | More B2C · Branding · Digital & Social Media
