While the year has changed, many communicators might be “stuck on the treadmill of activities” and announcements. The communications specialists from Beyond the Hype
share ways to perform a “gut check on your messaging.”
Branding
Checking the Message’s Expiration Date
Posted on January 11th, 2012 | More B2B · B2C · Branding · Lois Paul · Media & Presentation Training · Technology
Fan Behavior Deserves a Closer Look
Should “nice infographics with catchy data” determine a social media approach? Digital specialist Joshua-Michéle Ross
provides a skeptical view of the findings.Posted on January 10th, 2012 | More B2C · Branding · Digital & Social Media
What’s on the Horizon: PR in 2012
With blockbuster events and potentially increased marketing budgets, what does 2012 have in store for the industry? In a PRWeek article, Dave Senay, Fleishman-Hillard president and CEO, weighs in on reputation, branding and why social media is like “catching a speeding bullet between your teeth.”
Posted on January 9th, 2012 | More Branding · Digital & Social Media · Reputation Management
Sustainable Reputations in the ‘Age of Man’
As the world adapts to the Anthropocene — the age of man — companies appear to face “sea changes to the core business model.” The team from Sustainability
looks at building sustainable reputations and reaching a “balance between hyperbole and humility.”Posted on December 21st, 2011 | More Branding · CSR · Digital & Social Media · Reputation Management · Sustainability
Will New Tweetdeck #Fail?
In an open letter to Twitter, digital specialist Justin Goldsborough
reviews recent changes to Tweetdeck, discussing why it appears the brand “put money before usability.”Posted on December 20th, 2011 | More Branding · Digital & Social Media · Word of Mouth
Why Community Outreach Has New Meaning for Charities
In a Third Sector column, digital specialist Dean Russell looks at changes in charity communications when communities are “increasingly virtual and fragmented.”
Read: Choose Your Words Carefully if You Want to Engage Communities Online
Posted on November 30th, 2011 | More Branding · Digital & Social Media
Replacing Storytelling With Storybuilding
In a PRWeek article, communications specialist Nick Childs weighs in on creating influential content and “shaping the story in an authentic way.”
Posted on November 10th, 2011 | More B2C · Branding · Digital & Social Media
Modern-Day Reputation: Brand Behavior vs. Brand Message
In a PRWeek column, digital specialist Dean Russell explains why organizations must be ruthless with reputation — and why that could lead to a “golden age of integrated PR.”
Posted on November 4th, 2011 | More Branding · Crisis Communications · Digital & Social Media · Reputation Management
The Accessibility Issue With Interactive Elements
While many companies have embraced interactive elements, they now might need to look closer into the entire media buy. Out-of-home specialist Mike Cearley
suggests spaces “great for eyeballs” can be bad for action.Posted on October 26th, 2011 | More B2C · Branding · Digital & Social Media
Creating Passion for Brands Beyond the Buzz
While it’s true that “PR’s foundation lies in creating buzz,” what should communicators do to build a longer lasting brand experience? Digital specialist Justin Goldsborough
says focus more on community, less on campaigns — and “trust your gut.”
