Social media specialist Justin Goldsborough
discusses the role of digital cause marketing and weighs in on research that examines four generations and how each engages with and donates to nonprofits.
Cause Marketing
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Cause Marketers Try to Channel Support
Posted on August 16th, 2010 | More Cause Marketing · Digital & Social Media · Research
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Avon Calling Consumers via Cause Marketing
The team from Word of Mouth
says this year’s annual Avon Walk for Breast Cancer provides a case study in how cause marketing can help a brand break through “without couponing or deep discounting.”Posted on July 16th, 2010 | More Branding · Cause Marketing · Women
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Mobile Cause Marketing Is No Bull
How can nearly two hours of downtime at a Professional Bull Riders event become a case study in cause marketing? The team from Mobile Behavior
suggests that by simply observing user context, companies can find “opportunities for constructive mobile marketing.”Posted on January 12th, 2010 | More Cause Marketing · Mobile · Mobile Behavior · Sports
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CSR Gives PR Professionals Cause to Communicate
In recent years, cause-related efforts have played an increasingly significant role when it comes to marketing a company’s brand. In an Advertising Age article, CSR specialist Aili Jokela talks about why it’s important to align company values with “causes that consumers care about.”
Read: CSR Seeps Into Brand DNA
Posted on October 26th, 2009 | More Branding · Cause Marketing · CSR
