Consumer Goods

  1. See Spotify. See Spotify Build Brand Relationship?

    Shampoo and Spotify, making beautiful music together? Digital specialist Justin Goldsborough reviews a campaign that uses the social music app, suggesting why it’s not just another “shiny penny.”

    Posted on December 14th, 2011 | More · · ·

  2. When International Brands Meet Local Values

    Does IKEA’s recent ad flap mean companies now have to “show their colors” on basic beliefs? The LGBT communications specialists from Out Front explain why “attempts to add shades of grey” usually don’t end well.

    Posted on August 26th, 2011 | More · · ·

  3. The Not-So-Simple Case of Paid Bloggers

    Should PR pros “stop acting all high and mighty” when it comes to paying bloggers? Digital specialist Justin Goldsborough explains and offers examples of other practices PR said never to in the past.

    Posted on July 19th, 2011 | More · · ·

  4. Building Brand Awareness Piece by Piece

    Out-of-home specialist Mike Cearley looks at how retailer Build-A-Bear Workshop finds success by tapping into the emotion of its brand at “every touch point.”

    Posted on July 12th, 2011 | More · ·

  5. The Network Economy’s Intelligent Design

    Digital specialist Joshua-Michéle Ross looks at three ways the “network economy” is having an impact on business strategy.

    Posted on June 8th, 2011 | More · · ·

  6. Out-of-Home Engagement Now About the How

    Out-of-home specialist Mike Cearley looks at Tag Heuer as an example of how companies are exploring the “how” of QR codes versus “whether or not.”

    Posted on January 28th, 2011 | More · · ·

  7. Are QR Codes Home for the Holidays?

    It seems “crazy-looking” QR codes are one of this year’s hottest holiday trends. Out-of-home specialist Mike Cearley explains why their real value hinges on “getting consumers familiar with them.”

    Posted on November 8th, 2010 | More · · · ·

  8. PR Gains Influence at the Marketing Table

    As public relations continues to gain influence at the marketing table, practitioners are encouraging clients “to show up in a relevant way.” During a candid Q&A in The Globe and Mail, Fleishman-Hillard President and CEO Dave Senay reveals the “two traits of a successful firm” and explains why, when it comes to consumers, the “harpoon-’em-to-death era” is over.

    Read: Power to the PR People

    Posted on April 2nd, 2010 | More · · · ·

  9. Brands Mine for Gold at 2010 Winter Olympics

    Athletes aren’t the only ones hoping for an “Olympic moment,” as consumer brand marketers look to share some of the spotlight in Vancouver. The team from Winter Games Connect talks about getting “lost in the noise” surrounding the games and offers advice on how to get noticed.

    Posted on February 4th, 2010 | More · · ·

  10. Fleishman-Hillard Expands Presence in Australia

    SYDNEY, Feb. 2, 2010 — In a continued effort to expand and strengthen its market presence in Australia, Fleishman-Hillard has joined forces with McGregors International, an independent boutique PR agency based in Sydney. The move “bolsters the capabilities of our Sydney office in healthcare, consumer marketing, corporate/financial services and technology,” said McGregors’ founder Meredith Lill, who will become senior vice president of Fleishman-Hillard’s healthcare practice in Australia.

    Posted on February 2nd, 2010 | More · · ·

Subscribe Subscribe to RSS

Learn More: Consumer Goods

Opinions

 

Archives