SYDNEY, Feb. 2, 2010 — In a continued effort to expand and strengthen its market presence in Australia, Fleishman-Hillard has joined forces with McGregors International, an independent boutique PR agency based in Sydney. The move “bolsters the capabilities of our Sydney office in healthcare, consumer marketing, corporate/financial services and technology,” said McGregors’ founder Meredith Lill, who will become senior vice president of Fleishman-Hillard’s healthcare practice in Australia.
Consumer Goods
Fleishman-Hillard Expands Presence in Australia
Posted on February 2nd, 2010 | More Consumer Goods · Financial Communications · Healthcare · Technology
Fleishman-Hillard Announces Key Appointments in China
New Shanghai Leadership Team Strengthens Firm’s Strategic Communications and Consulting Offerings
SHANGHAI, Jan. 25, 2010 — Fleishman‐Hillard International Communications today announced its new leadership team in Shanghai. The firm has appointed Alex He as senior vice president and general manager, and Shijun Ma as vice president and deputy general manager.
Read more »Posted on January 25th, 2010 | More Branding · Consumer Goods · Financial Communications · Reputation Management
Advertisers Use Social Media to Continue the Conversation
In an effort to stem eroding consumer trust, an increasing number of marketers are integrating social media into traditional advertising. Social media specialist Justin Goldsborough
examines the trend and explains why companies are “changing what they feel the key takeaway should be in their ads.”Posted on January 6th, 2010 | More B2C · Consumer Goods · Digital & Social Media · Men · Women
The Social Shopping Network
Evolutions in digital technology continue to change the way customers shop. The innovation specialists from What Are We Thinking
take a look at the role social networking plays with today’s consumers and explain why, beyond offering discounts, it’s important that stores provide “meaningful, memorable and personal experiences.”Posted on December 11th, 2009 | More B2C · Consumer Goods · Digital & Social Media · Experiential Marketing · Innovation · Retail
Kitchen Table Economics: The Power of the Female Consumer
Find Out What Women Really Want in “Women, Power & Money — The Shift to the Female Driven Economy.”
In an effort to shed some light on the American woman and how to reach her, Fleishman-Hillard, in conjunction with The Harrison Group, conducted a pre- and post-economic meltdown survey, “Women, Power & Money — The Shift to the Female Driven Economy.” The objective? To define the female consumer’s role in purchasing decisions, her influence on the economy and what it means to marketers. Central to the eye-opening results was a clear revelation that this “new world of women calls for a new world of communication.”
Posted on September 11th, 2009 | More Consumer Goods · Moms · Research · Women
Fleishman-Hillard Launches Practice to Target the Spending and Brand-Building Potential of 'The New Momocracy'
FH Moms Focuses Firm’s Global Expertise on Market Segment That Makes 85 Percent of Household Purchasing Decisions
ST. LOUIS, Jan. 20, 2009 — Fleishman-Hillard International Communications today announced the launch of a global practice group focused on marketing to the consumer segment responsible for 85 percent of all household purchasing decisions: mothers. The new FH Moms practice combines the scope of Fleishman-Hillard’s global network with a deep understanding of the growing “momocracy” that has emerged as consumers in general exercise more and more control over where and how they interact with brands, and as moms increasingly lead the conversation, both as advocates and critics.
Read more »Posted on January 20th, 2009 | More Consumer Goods · Moms · Women
When It Comes to CFLs, Will Consumers See the Light?
Compact fluorescent lamps (CFLs) are widely considered the starting point for a new generation of energy-efficient lighting that is emerging in the marketplace. But the free market specialists from Biz Central
are concerned that media misinformation could damage the image of this promising technology before it has a chance to prove itself.Posted on April 23rd, 2008 | More Consumer Goods · Sustainability
Can Car Dealerships Put Boomers in the Driver's Seat?
Most auto dealerships seem to stop at nothing to make a sale. But with a little insight and a targeted strategy, many marketers can find success within the affluent baby boomer market. Communications specialists from
The Boomer Blog
offer a firsthand look at how this influential consumer demographic wields purchasing power — even from the back seat.Posted on January 3rd, 2008 | More Automotive & Transportation · Boomers · Consumer Goods
To the Brink of Absurdity and Back: A Creative Journey
Marketing communications specialist John Armato
invites “quintessential reinventor” Steve Leveen, CEO and co-founder of Levenger — maker of notebooks, briefcases, desk accessories and other office products — to discuss his views on creative problem-solving, stretching imaginative powers, and those fancy new sugar packets.Posted on December 1st, 2007 | More Consumer Goods · Innovation
Does Form Follow Failure?
The failure of existing devices to live up to their promise often results in a technological catalyst. Is that true of ideas as well? In his blog Think Inside the Box, marketing communications specialist John Armato
draws comparisons between the creative process and product reinvention.Posted on May 4th, 2007 | More Consumer Goods
