Convergent Marketing

  1. What’s the Big Idea?

    In an Ad Age special report, Dave Senay, Fleishman-Hillard president and CEO, discusses big ideas shaping the industry. Topics include “the democratization of ideation” and why now is a great time for public relations.

    Read: The Big Idea

    Posted on December 1st, 2011 | More · · ·

  2. Insights on Integration Across PESO Channels

    In an article for Northwestern Univeristy’s Journal of Integrated Marketing Communications, CMO Stephanie Marchesi offers insight into a roundtable discussion on integration across paid, earned, shared and owned channels. Topics include management advocacy, personalized collaboration and the “end goal of integration.”

    Read: Thought Leaders Identify Priorities for Integration

    Posted on November 17th, 2011 | More · · ·

  3. Targeted Therapies, Targeted Communications Helping Pharma

    As treatments become more targeted, some observers suggest pharma communications should move beyond “press releases factories.” The communications specialists in Mexico provide four strategic targets to avoid an “ineffective and toxic” solution.

    Posted on October 3rd, 2011 | More · ·

  4. Is PR Facing the Adpocalypse?

    Are public relations agencies facing new competition for the PR dollar? In a PRWeek article, Dave Senay, Fleishman-Hillard president and CEO, shares thoughts on the challenges and opportunities as clients request “more and more integrated solutions.”

    Read: Competing for the PR Dollar

    Posted on September 2nd, 2011 | More ·

  5. How Do You Say ‘800-Pound Gorilla’ in French?

    Communicators take note: The Cannes Lions International Festival of Creativity is here to stay. Dave Senay, president and CEO of Fleishman-Hillard and Cannes PR jury president, suggests that rather than sitting idly by, the industry needs to get busy, flex its muscles and represent at the “most prominent global brand in the communications space today.”

    Watch: PR World Must Engage With Cannes

    Posted on June 27th, 2011 | More · · ·

  6. Integration and the Evolution of PR

    Dave Senay, president and CEO of Fleishman-Hillard and Cannes PR jury president, speaks with Influencia about the Cannes Lion festival’s PR Grand Prix winner. Additional topics include the integration trend, why there’s “no such thing as a local event anymore” and the elements of a successful PR campaign.

    Watch: The Behavior Change of PR

    Posted on June 23rd, 2011 | More ·

  7. How the Grand Prix Was Won: Insights From the Cannes Jury Room

    Dave Senay, president and CEO of Fleishman-Hillard and Cannes PR Lions jury president, offers an insider’s look at how the “full use of all channels of communications” helped lead to success for this year’s Grand Prix winner.

    Watch: PR Jury Explains 2011 Grand Prix

    Posted on June 22nd, 2011 | More ·

  8. Convergence and the Bar Coaster

    Marketers regularly look for ways to use offline materials to drive deeper brand engagement online. Out-of-home specialist Mike Cearley talks about “offline-online convergence” and explains how a bar coaster can “drive interactivity.”

    Posted on September 17th, 2010 | More · · ·

  9. Adapt or Die: A New Era of Marketing

    “The Future of Agency Relationships,” a recently released study by Forrester Research, examines the need for marketers and agencies “to evolve their relationships and offerings.” The communications specialists from Beyond the Hype offer insight on the report’s key findings and explain why “analytics is the new black.”

    Posted on April 7th, 2010 | More · · ·

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