In an article in PharmaVoice, pharma specialist Mark Senak
discusses pharmacovigilance communication and explains why the best digital strategy includes “the concept of a two-way exchange.”
Crisis Communications
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The Role of Digital Communications and ‘Pharmacovigilance’
Posted on February 3rd, 2012 | More Crisis Communications · Digital & Social Media · Healthcare
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Storytelling Made Simple: Lessons From Kurt Vonnegut
Most communicators realize pitching the story is the easy part — if there’s a compelling story to tell. Our communications specialists in Ireland
apply lessons from the late Kurt Vonnegut, revealing the “simplicity of effective storytelling.”Posted on February 1st, 2012 | More Branding · Crisis Communications · Reputation Management · Word of Mouth
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Learning to Speak Crisis Fluently
Most communicators understand the power of words, particularly during a crisis. Our communications specialists in Ireland
look at the relationship, offering ways to avoid unnecessary delays and be “aware of the implications.”Posted on January 24th, 2012 | More Crisis Communications · Digital & Social Media · Employees · Internal Communications · Reputation Management
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‘It’s a Funny Old World’: Looking Ahead to 2012
From the Arab Spring to Wall Street to the Eurozone, 2011 has had its share of crises and political turbulence. Our EU
public affairs team offers insights for 2012, including why democracy is “still the least bad system around.”Posted on December 21st, 2011 | More Crisis Communications · Digital & Social Media · Energy, Power & Utilities · Financial Services & Insurance · Public Affairs
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The Myth About Online Privacy
Facebook co-creator Mark Zuckerberg’s recent security breach provides further evidence that online privacy is a myth. The communications specialists from Australia
discuss how brands should protect their reputation in the face of “such devastating systemic failures.”Posted on December 12th, 2011 | More Crisis Communications · Digital & Social Media · Reputation Management
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Hide or Speak: When Companies Are Under Attack
For industries facing criticism, is a “leave us alone” approach the way to go? The team from Public Affairs 2.0
says it never works, explaining the opportunities when companies “bow to the inevitable.”Posted on November 18th, 2011 | More Crisis Communications · Public Affairs · Reputation Management
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Finding the Opportunity in a Crisis
The communications specialists in Hong Kong
examine crisis management’s “often-ignored ‘cousin’” — and why it’s an opportunity for communicators to shape business direction.Posted on November 16th, 2011 | More Crisis Communications · Reputation Management
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Are Filtered Tweets Less Fulfilling?
A filtered Twitter feed might produce clean content — or dilute the product. The communications specialists in Australia
look at Ashton Kutcher’s tweeting situation and why companies must appreciate the impact of a “single unfocused or uneducated comment.” Posted on November 15th, 2011 | More Crisis Communications · Digital & Social Media · Reputation Management
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Modern-Day Reputation: Brand Behavior vs. Brand Message
In a PRWeek column, digital specialist Dean Russell explains why organizations must be ruthless with reputation — and why that could lead to a “golden age of integrated PR.”
Posted on November 4th, 2011 | More Branding · Crisis Communications · Digital & Social Media · Reputation Management
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With Red Sox Nation Seeing Red, Theo Succeeds
Former Red Sox GM Theo Epstein appears to understand baseball — and handling crisis communications. The communications specialists from Beyond the Hype
examine his steps, including why it was smart to “proactively take the medicine.” Posted on October 27th, 2011 | More Crisis Communications · Lois Paul · Reputation Management · Sports
