Facebook co-creator Mark Zuckerberg’s recent security breach provides further evidence that online privacy is a myth. The communications specialists from Australia
discuss how brands should protect their reputation in the face of “such devastating systemic failures.”
Crisis Communications
The Myth About Online Privacy
Posted on December 12th, 2011 | More Crisis Communications · Digital & Social Media · Reputation Management
Hide or Speak: When Companies Are Under Attack
For industries facing criticism, is a “leave us alone” approach the way to go? The team from Public Affairs 2.0
says it never works, explaining the opportunities when companies “bow to the inevitable.”Posted on November 18th, 2011 | More Crisis Communications · Public Affairs · Reputation Management
Finding the Opportunity in a Crisis
The communications specialists in Hong Kong
examine crisis management’s “often-ignored ‘cousin’” — and why it’s an opportunity for communicators to shape business direction.Posted on November 16th, 2011 | More Crisis Communications · Reputation Management
Are Filtered Tweets Less Fulfilling?
A filtered Twitter feed might produce clean content — or dilute the product. The communications specialists in Australia
look at Ashton Kutcher’s tweeting situation and why companies must appreciate the impact of a “single unfocused or uneducated comment.”Posted on November 15th, 2011 | More Crisis Communications · Digital & Social Media · Reputation Management
Modern-Day Reputation: Brand Behavior vs. Brand Message
In a PRWeek column, digital specialist Dean Russell explains why organizations must be ruthless with reputation — and why that could lead to a “golden age of integrated PR.”
Posted on November 4th, 2011 | More Branding · Crisis Communications · Digital & Social Media · Reputation Management
With Red Sox Nation Seeing Red, Theo Succeeds
Former Red Sox GM Theo Epstein appears to understand baseball — and handling crisis communications. The communications specialists from Beyond the Hype
examine his steps, including why it was smart to “proactively take the medicine.”Posted on October 27th, 2011 | More Crisis Communications · Lois Paul · Reputation Management · Sports
Hard Hat Time for Senior Managers: Repairing Brand Damage
While it takes years for a brand to build trust and minutes to lose it, what about the rebuilding process? In a Wall Street Journal article, communications specialist Caroline Weber weighs in on lessons learned from how Nike, BP, Toyota and others worked to detoxify the brand.
Read: When Sorry Is Not Enough
Posted on October 19th, 2011 | More Automotive & Transportation · B2C · Branding · Crisis Communications · CSR · Digital & Social Media · Energy, Power & Utilities · Food & Beverage · Reputation Management · Sustainability
Crisis Success Story: Handling a Politically Charged Attack
The communications specialists in the Philippines
examine a political adviser’s recent culpability-free crisis situation and break down two steps taken to “minimize the brickbats.”Posted on October 13th, 2011 | More Crisis Communications · Public Affairs · Reputation Management
Hot on the Press: What Phone Scandal Means to Media
The communications specialists in Australia
examine the legacy of the News of the World phone-hacking scandal, including reforms that may be an “attempt to exact some form of punitive revenge.”Posted on September 30th, 2011 | More Crisis Communications · Public Affairs · Reputation Management
Five Ways to Make a Mark With City Branding
In a Campaign Asia column, Lynne Anne Davis, Fleishman-Hillard regional president for Asia Pacific, offers five lessons for a city trying to grow its brand. Topics include the new era of icons and why a crisis provides the ultimate opportunity to “emerge as a leader.”
Read: Five Things You Need to Know About City Branding Today
Posted on September 26th, 2011 | More Branding · Crisis Communications · Digital & Social Media · Global China · Sustainability
