In today’s marketplace, charitable giving has become an expected function of businesses. But Mia Wedgbury, president of High Road Communications, a Fleishman-Hillard company, explains in The Globe and Mail that if done right, promoting civic values can give small businesses a “brand boost.”
CSR
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Promoting Civic Values Can Give Small Businesses a ‘Brand Boost’
Posted on June 17th, 2010 | More Branding · CSR · High Road · Small Business Owners
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The Brand Promise of a Better Future
At The #Promise, a conference held during this year’s Internet Week New York, industry and brand leaders convened to discuss how “social and mobile media can create a better world.” The team from Mobile Behavior
talks about the social responsibility commitments that emerged from a “day of inspired thinking.”Posted on June 15th, 2010 | More Branding · CSR · Digital & Social Media · Mobile · Mobile Behavior
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Opportunities in the Wake of Healthcare Reform
The healthcare reform debate may have been dominated by politics leading up to Congress’ historic vote, but the actual effects of the legislation will soon become apparent. As more people enter the system, pharma specialist Mark Senak
suggests the industry, along with the FDA, turn its immediate attention to “healthcare literacy” and “the real work ahead.”Posted on March 22nd, 2010 | More CSR · Healthcare · Public Affairs
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Corporate Philanthropy in a Changing Economy
Digital communications has changed the definition of community, but a corporation’s community engagement is still as important as ever. Join CSR specialist Cynthia Hardie and International Advisory Board member John Onoda, along with executives from Abbott and Allstate, as they discuss changing consumer expectations and explain why “corporate citizenship is even more important in a recession.”
View: Community Without Bounds: Responsible Corporate Philanthropy
Posted on February 23rd, 2010 | More CSR · Digital & Social Media · NGO
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CSR Gives PR Professionals Cause to Communicate
In recent years, cause-related efforts have played an increasingly significant role when it comes to marketing a company’s brand. In an Advertising Age article, CSR specialist Aili Jokela talks about why it’s important to align company values with “causes that consumers care about.”
Read: CSR Seeps Into Brand DNA
Posted on October 26th, 2009 | More Branding · Cause Marketing · CSR
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The Sustainable Workplace: Starting at the Bottom Is a Good Thing
Most companies address sustainability by having management issue “green” directives for employees to implement. But the team from Sustainability
says using a bottom-up approach is the way to drive innovation and bolster employee engagement.Posted on August 12th, 2009 | More CSR · Employees · Innovation · Internal Communications · Sustainability
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The Swinging Pendulum of Social Responsibility
How is it possible for an organization to be thought of as both the most and the least socially responsible company? According to the communications specialists from Sustainability
, it’s just one of the many insights revealed in BBMG’s 2009 Conscious Consumer survey.Posted on July 27th, 2009 | More CSR · Sustainability
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Driving Sustainability Mainstream: The Top Ten 'Green' Social Impact Blogs
Would you like to know how to align environmental responsibility with business success? Or perhaps you’re more interested in eco-friendly shoes? The Sustainability Communications team has put together a list of the top 10 blogs that offer useful information about the challenging world of resource management.
Download: Social Impact Blogs: The Green Edition
Posted on January 2nd, 2008 | More CSR · Sustainability
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Cell Phones for Soldiers. Delivered.
Cell Phones for Soldiers founders Brittany and Robby Bergquist.
Fleishman-Hillard presented AT&T with the idea of supporting Cell Phones for Soldiers (CPFS) to help support AT&T’s mission of connecting military families with loved ones. CPFS was a perfect fit because the nonprofit collects and recycles used wireless phones and uses the proceeds to purchase prepaid phone cards for soldiers overseas. AT&T responded enthusiastically to the idea of working with CPFS, giving the charity more than $500,000 in free phone cards for the troops and providing more than 1,800 AT&T stores as donation sites. The “CBS Evening News,” MSNBC, and The New York Times, among others, covered this support. In order to achieve the year-end partnership goal of $1.4 million — enough for a 20-minute call home for every soldier based in Iraq — Fleishman-Hillard and AT&T added to the ongoing campaign with a holiday donation drive, and AT&T awarded Brittany and Robbie Bergquist, the teenage founders of CPFS, each with a $100,000 college scholarship. The agency secured several key placements for AT&T and the teens, including an interview by Barbara Walters on ABC’s highly rated “The View” and an exclusive feature in USA Today and an appearance on “Good Morning America.” To date, the program has generated more than 67 million media impressions. The charity estimates that enhanced awareness has helped generate 30 times more recycling and 114 percent more in funds given to CPFS compared with the previous year.
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Values Should Be Visible in Every Decision an Organization Makes
Can a difficult situation represent one of the best opportunities to both clarify and bring an organization’s values to life? Global communications specialist Harald Simons
suggests that living up to your own values is effective and refreshing in times of trouble.Posted on October 25th, 2007 | More CSR
