While political conventions are “networking on steroids,” they also provide serious business opportunities. The public affairs specialists at VOX Global
, a Fleishman-Hillard company, share a strategy for engagement at the 2012 conventions.
CSR
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An Agenda for the 2012 Conventions
Posted on January 31st, 2012 | More CSR · Digital & Social Media · Mobile · Public Affairs · Reputation Management
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The CSR Challenge: Go Beyond the Tactics
While CSR reporting has taken root, some communicators suggest it’s time to go beyond “dipping our toes in the waters.” The team from Sustainability
looks at four success stories — and issues a challenge for the new year.Posted on January 10th, 2012 | More CSR · Innovation · Sustainability
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Sustainable Reputations in the ‘Age of Man’
As the world adapts to the Anthropocene — the age of man — companies appear to face “sea changes to the core business model.” The team from Sustainability
looks at building sustainable reputations and reaching a “balance between hyperbole and humility.”Posted on December 21st, 2011 | More Branding · CSR · Digital & Social Media · Reputation Management · Sustainability
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Hard Hat Time for Senior Managers: Repairing Brand Damage
While it takes years for a brand to build trust and minutes to lose it, what about the rebuilding process? In a Wall Street Journal article, communications specialist Caroline Weber weighs in on lessons learned from how Nike, BP, Toyota and others worked to detoxify the brand.
Read: When Sorry Is Not Enough
Posted on October 19th, 2011 | More Automotive & Transportation · B2C · Branding · Crisis Communications · CSR · Digital & Social Media · Energy, Power & Utilities · Food & Beverage · Reputation Management · Sustainability
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Reshaping Society and Business: A Look at CSR Today
Do sustainability and profitability “absolutely go hand in hand”? In a PRWeek special report, sustainability specialist Becky Vollmer joins other industry leaders for a CSR roundtable to discuss cross-silo coordination, the best place to get at consumers and why companies need employees “all singing from the same hymnal.”
Posted on October 5th, 2011 | More CSR · Digital & Social Media · Reputation Management · Sustainability
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Is South Africa’s Sustainable Future in the Balance?
Leading up to the Climate Change Conference (COP17) in Durban, South Africa, the team from Sustainability
examines the host country’s “equal parts African and European” worldview — and how it could affect its sustainable future. Posted on September 28th, 2011 | More B2G · CSR · Public Affairs · Sustainability
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Soft Investments + Hard Initiatives = Real Value
As tougher questions are asked of a company’s spending, many are questioning their corporate responsibility programs. In a PRWeek column, communications specialist Caroline Weber explains why these efforts remain important — if they’re turned “into ‘hard’ initiatives.”
Posted on September 20th, 2011 | More Branding · CSR · Reputation Management
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A Long Look at the Lasting Results of CSR
Some CSR experts argue that “trade — not aid” will deliver lasting results in developing nations. The team from Sustainability
weighs in, explaining why corporate responsibility programs must “enable, encourage and empower.”Posted on September 7th, 2011 | More CSR · Reputation Management · Sustainability
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Should Pharma Stop Fretting Over Facebook Comments?
Will Borders’ story give pause to pharma companies trying to connect with an audience? Pharma specialist Mark Senak
offers new ways drug organizations can “use social media to be relevant in the lives of patients.”Posted on July 25th, 2011 | More CSR · Digital & Social Media · Healthcare · Public Affairs
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The New World of Advocacy
In the newest edition of “The Intersection,” the public affairs specialists from VOX Global
share bipartisan insights into the “new world of advocacy.” Diverse topics include sustainability lessons from Wal-Mart and GE and why companies “are struggling to keep pace” with crisis communications. Posted on June 29th, 2011 | More B2G · Crisis Communications · CSR · Digital & Social Media · Public Affairs · Reputation Management · Sustainability · VOX
