In the “Social Mobile Marketing” seminar at the Cannes Lions festival, technology specialist Bob Winslow sits down with Dr. Orin Levine of the International Vaccine Access Center and LivingSocial’s Mitch Spolan. The conversation ranges from mobile’s social benefits in developing countries to the business opportunities in established markets.
CSR
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A Brave New (Mobile) World
Posted on June 20th, 2011 | More B2C · CSR · Digital & Social Media · Healthcare · Mobile · Technology
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Time for Energy-Efficient Sustainability Surveys
In an article in Greenbiz, sustainability specialist Jen Anderson from VOX Global offers advice on how to handle one of the “most significant sources of overkill” in the world of sustainability.
Read: Sustainability Surveys: Buried Under the Best of Intentions
Posted on May 17th, 2011 | More CSR · Research · Sustainability
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Is Being Green Getting Easier?
The team from Sustainability
looks at four trends emerging from Fortune’s 2011 Brainstorm Green conference. Topics include employee participation, why the ROI trend might not stick and the impact of “humbly acknowledging the challenges.”Posted on April 7th, 2011 | More CSR · Employees · Sustainability
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For Charities, Is a Clear Message as Valuable as a Good Cause?
Many politicians on the receiving end of nonprofit requests may want to, but can’t always, help. In an article in Third Sector, digital specialist Dean Russell explains how to reach a target who could be “drowning in a sea of paperwork.”
Read: Politicians Will Pay Attention if You Give Them a Clear, Simple Message
Posted on March 30th, 2011 | More CSR · Public Affairs
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The Anatomy of a Successful Nonprofit Campaign
Has social media helped nonprofit fundraising mature beyond “just making people laugh or cry”? In an article in Third Sector, digital specialist Dean Russell looks at the contributing factors to a successful — and inclusive — Save the Children campaign.
Posted on February 2nd, 2011 | More CSR · Digital & Social Media · Moms · Public Affairs
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Can New Awards Make Climate Change ‘More Glamorous’?
Sir Richard Branson is addressing climate change issues his own way — through an awards show. In an article in ClimateBiz, sustainability specialist Alex Hahn from VOX Global
looks at the impact of the new Gigaton Awards and why they could make global climate change efforts “a bit sexier.”Read: Gigaton Awards Spotlight Companies’ Success in Reducing Carbon
Posted on December 6th, 2010 | More CSR · Sustainability · VOX
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CSR Efforts Prove to Be More Than Makeup
For companies “in the business of making money,” are CSR efforts just cover for past mistakes? In an article in Campaign Asia, Cedric Vanhaver discusses the benefits when CSR becomes “part of the company’s fabric.”
Posted on November 18th, 2010 | More CSR · Reputation Management · Sustainability
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Panama’s Canal Route and Its Sustainability Impact
The large-scale upgrades to the Panama Canal mean that the country will play a major role in world trade routes, and many multinationals are becoming more attracted to the area. The team from Sustainability
examines the role sustainability plays in this development and why so many local companies have it as “a core element of their efforts.” Posted on September 29th, 2010 | More Building & Construction · CSR · Sustainability
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Building a Sustainable Corporate Reputation
Many companies are facing growing external pressures to address an array of environmental issues, from greenhouse gas emissions to water supply concerns. But the public affairs specialists from Our Thinking
say the sustainability movement gives businesses an opportunity for reputation building and “proactive repositioning.” Posted on September 15th, 2010 | More CSR · Public Affairs · Reputation Management · Sustainability · VOX
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Promoting Civic Values Can Give Small Businesses a ‘Brand Boost’
In today’s marketplace, charitable giving has become an expected function of businesses. But Mia Wedgbury, president of High Road Communications, a Fleishman-Hillard company, explains in The Globe and Mail that if done right, promoting civic values can give small businesses a “brand boost.”
Posted on June 17th, 2010 | More Branding · CSR · High Road · Small Business Owners
