While digital signage appears to be all about “content, content, content,” out-of-home specialist Mike Cearley
wonders who really pays attention to something “just plopped onto a metal stand or hung on a wall?”
Design
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Raising Questions About Intelligent (Digital Signage) Design
Posted on September 27th, 2011 | More Branding · Design · Digital & Social Media
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Fleishman-Hillard Plays Ball With Augmented Reality
To showcase its cutting-edge commitment to digital marketing, Fleishman-Hillard created an ad for the 2009 All-Star Game program that employed augmented reality, a three-dimensional type of imagery that allows for real-time interaction between printed matter and computer images. The ad features Rawlings and uses the sports equipment company’s logo as an augmented reality marker. The audience was directed to a microsite featuring the AR component. “AR is something we see as a real stimulant to thinking,” says sports business specialist Jim Woodcock, in a recent SportsBusiness Journal article. “It presents a real way to customize and enhance a message.” Fleishman-Hillard’s most recent use of AR as a marketing tool was for Papa John’s Road Trip, part of a broader campaign celebrating the company’s 25th anniversary.
Posted on July 20th, 2009 | More Design · Digital & Social Media · Sports
