Digital & Social Media

  1. Strengthening Relationships by Sharing Your Brand

    Despite the proven success of tools such as Facebook and Twitter, many businesses are still reluctant to integrate social networking into their public relations strategies. In an article in The Globe and Mail, Mia Wedgbury, president of High Road Communications, a Fleishman-Hillard company, says with “a bit of investment and a solid strategy” social media can take customer engagement “to the next level.

    Read: Cargo Cosmetics Finds Beauty in Social Networking

    Posted on September 7th, 2010 | More · · ·

  2. Social CRM: An Operational Point of View

    One of the biggest changes affecting brands on the Web is a customer’s ability to share his or her opinion online. The digital specialists from Fleishman DNA offer an “operational view” for companies interested in mapping out a social CRM program.

    Posted on September 2nd, 2010 | More · ·

  3. Three Ways to Leverage Google’s Blog Search

    Google recently updated its blog search product, making it easier to find full blogs rather than single posts. The communications specialists from Beyond the Hype discuss the enhanced features and suggest “three ways to leverage” the search giant’s new offering.

    Posted on September 2nd, 2010 | More ·

  4. Healthcare Industry Wary of Big, Bad Blogosphere

    Despite studies showing an increase in the number of companies that have blogs, highly regulated industries — healthcare in particular — have been reluctant to use social media. Pharma specialist Mark Senak says while it may seem “safer to stay out of it,” most pharma companies will end up “having to play catch up later on.”

    Posted on August 26th, 2010 | More ·

  5. Canada Embraces Social Media, Politically Speaking

    New media is coming of age on Canada’s Parliament Hill thanks, in large part, to a prime minister who has held a town meeting on YouTube. In a Vancouver Sun article, social media specialist Mark Blevis discusses the political upside to social media, as well as the benefits of “getting people engaged on a personal and professional levels.”

    Read: Social Media Comes of Age on Parliament Hill

    Posted on August 23rd, 2010 | More ·

  6. Social Media Guidelines: Weighing Opportunity vs. Risk

    Developing corporate social media guidelines often presents a challenge, particularly for an industry as highly regulated as healthcare. Pharma specialist Mark Senak takes a close look at new principles published by Roche and explains why it’s such “a noteworthy development.”

    Posted on August 18th, 2010 | More · ·

  7. Cause Marketers Try to Channel Support

    Social media specialist Justin Goldsborough discusses the role of digital cause marketing and weighs in on research that examines four generations and how each engages with and donates to nonprofits.

    Posted on August 16th, 2010 | More · ·

  8. Tonight’s Specials Feature Facebook and Twitter

    Over the past year the marketing world has seen a variety of public relations campaigns that have strategically harnessed the power of social media. In an article in The Globe and Mail, Mia Wedgbury, president of High Road Communications, talks about a restaurant that is leveraging Facebook and Twitter to enhance overall service and “bring in large volumes of people.”

    Read: Ottawa Restaurant Serves PR Using Facebook and Twitter

    Posted on August 13th, 2010 | More · · ·

  9. New Campaign Aims to Make Moscow an International Financial Center

    Russia’s Economic Development Ministry has proposed a large-scale campaign to help turn Moscow into an international financial center. In The Moscow Times, communications specialist Elena Fadeeva discusses the importance of transparency with an international audience and explains why direct contact, “particularly through social networks,” is important.

    Read: Campaign Planned to Boost Moscow’s Brand

    Posted on August 11th, 2010 | More · · ·

  10. Google Wave Becomes More Ebb Than Flow

    Due largely to lack of user adoption, Google has halted the development of its real-time Web app Google Wave. Pharma specialist Mark Senak explains why the collaboration platform “seemed so cool at first.”

    Posted on August 9th, 2010 | More ·

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