In an article in PharmaVoice, pharma specialist Mark Senak
discusses pharmacovigilance communication and explains why the best digital strategy includes “the concept of a two-way exchange.”
Digital & Social Media
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The Role of Digital Communications and ‘Pharmacovigilance’
Posted on February 3rd, 2012 | More Crisis Communications · Digital & Social Media · Healthcare
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From News Feed to Lead: Three Facebook Areas Communicators Need to Know
Digital specialist Justin Goldsborough
looks at three Facebook principles communicators must have a handle on, including an approach that’s “not sexy” but beats the “flash and sizzle.”Posted on February 1st, 2012 | More B2C · Digital & Social Media
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An Agenda for the 2012 Conventions
While political conventions are “networking on steroids,” they also provide serious business opportunities. The public affairs specialists at VOX Global
, a Fleishman-Hillard company, share a strategy for engagement at the 2012 conventions.Posted on January 31st, 2012 | More CSR · Digital & Social Media · Mobile · Public Affairs · Reputation Management
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The E-Doctor Will See You Now
Will the cloud help when you’re under the weather? Pharma specialist Mark Senak
looks at how technology has changed the patient experience, suggesting physicians might not realize “the change it demands.”Posted on January 26th, 2012 | More Digital & Social Media · Healthcare · Mobile · Public Affairs · Technology
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Survey Says: Government Needs Social Media
Our communications specialists in Canada
look at some research findings and explain why government 2.0 is “no longer an option.”Posted on January 26th, 2012 | More Digital & Social Media · Public Affairs · Research
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Putting Search Results on (Clinical) Trial
The Internet can be an important medical resource — if the right information is found. Pharma specialist Mark Senak
experiments with search results and explains why what “didn’t come up” is worth noting.Posted on January 24th, 2012 | More Digital & Social Media · Healthcare · Public Affairs
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Learning to Speak Crisis Fluently
Most communicators understand the power of words, particularly during a crisis. Our communications specialists in Ireland
look at the relationship, offering ways to avoid unnecessary delays and be “aware of the implications.”Posted on January 24th, 2012 | More Crisis Communications · Digital & Social Media · Employees · Internal Communications · Reputation Management
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10 Lists + 10 Predictions: A Look at the ‘Year of the User’
What would a listing of the top 10 marketing and social media trends look like? The digital specialists from Fleishman DNA
provide the answer, as well as 10 broad predictions for “year of the user.”Posted on January 23rd, 2012 | More B2C · Digital & Social Media · Mobile · Technology · Word of Mouth
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Should Marketing Massage Ego?
Word of mouth specialist Spike Jones
looks at three E’s of marketing — and explains why it’s sometimes necessary to be an “ego feeder.”Posted on January 20th, 2012 | More B2C · Digital & Social Media · Word of Mouth
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Save the Eulogy: Tech Blogs Still Gaining Influence
The digital specialists from Fleishman DNA
explain why tech blogs from this year’s Consumer Electronics Show demonstrate that blogs are more than a “constant flow of snarky news bits.”Posted on January 18th, 2012 | More Digital & Social Media · Technology
