Fleishman-Hillard » Digital & Social Media

Will Social Media Stamp Out Email?

Fleishman-Hillard — Wed, 08 Feb 2012 17:11:15 +0000

Is social media marketing responsible for the “impending demise” of email? The digital specialists from Fleishman DNA examine the platform’s decline, including how the changes could affect brands.

Facebook 2.IPO: Why Communicators Should Watch

Fleishman-Hillard — Wed, 08 Feb 2012 13:32:22 +0000

While Facebook prepares to go public, communicators appear to be in for a huge learning experience. In a PRWeek article, International Advisory Board member John Onoda weighs in — and suggests we’ll see “a new chapter of PR unfold.”

Read: Facebook From the 50-Yard Line

The Role of Digital Communications and ‘Pharmacovigilance’

Fleishman-Hillard — Fri, 03 Feb 2012 21:10:37 +0000

In an article in PharmaVoice, pharma specialist Mark Senak discusses pharmacovigilance communication and explains why the best digital strategy includes “the concept of a two-way exchange.”

Read: Best Practices in Pharmacovigilance

From News Feed to Lead: Three Facebook Areas Communicators Need to Know

Fleishman-Hillard — Wed, 01 Feb 2012 14:58:41 +0000

Digital specialist Justin Goldsborough looks at three Facebook principles communicators must have a handle on, including an approach that’s “not sexy” but beats the “flash and sizzle.”

An Agenda for the 2012 Conventions

Fleishman-Hillard — Tue, 31 Jan 2012 19:23:03 +0000

While political conventions are “networking on steroids,” they also provide serious business opportunities. The public affairs specialists at VOX Global, a Fleishman-Hillard company, share a strategy for engagement at the 2012 conventions.

The E-Doctor Will See You Now

Fleishman-Hillard — Thu, 26 Jan 2012 19:21:13 +0000

Will the cloud help when you’re under the weather? Pharma specialist Mark Senak looks at how technology has changed the patient experience, suggesting physicians might not realize “the change it demands.”

Survey Says: Government Needs Social Media

Fleishman-Hillard — Thu, 26 Jan 2012 16:18:34 +0000

Our communications specialists in Canada look at some research findings and explain why government 2.0 is “no longer an option.”

Putting Search Results on (Clinical) Trial

Fleishman-Hillard — Tue, 24 Jan 2012 18:19:45 +0000

The Internet can be an important medical resource — if the right information is found. Pharma specialist Mark Senak experiments with search results and explains why what “didn’t come up” is worth noting.

Learning to Speak Crisis Fluently

Fleishman-Hillard — Tue, 24 Jan 2012 15:30:42 +0000

Most communicators understand the power of words, particularly during a crisis. Our communications specialists in Ireland look at the relationship, offering ways to avoid unnecessary delays and be “aware of the implications.”

10 Lists + 10 Predictions: A Look at the ‘Year of the User’

Fleishman-Hillard — Mon, 23 Jan 2012 13:50:07 +0000

What would a listing of the top 10 marketing and social media trends look like? The digital specialists from Fleishman DNA provide the answer, as well as 10 broad predictions for “year of the user.”