Digital & Social Media

  1. Should Marketing Massage Ego?

    Word of mouth specialist Spike Jones looks at three E’s of marketing — and explains why it’s sometimes necessary to be an “ego feeder.”

    Posted on January 20th, 2012 | More · ·

  2. Save the Eulogy: Tech Blogs Still Gaining Influence

    The digital specialists from Fleishman DNA explain why tech blogs from this year’s Consumer Electronics Show demonstrate that blogs are more than a “constant flow of snarky news bits.”

    Posted on January 18th, 2012 | More ·

  3. Two Sides of the Google Social Search

    Is Google’s new social search function a reminder that the company is “not a benevolent being”? Our communications specialists in Canada look at the arguments for and against the new feature — and why many marketers are in a huff.

    Posted on January 17th, 2012 | More · · ·

  4. You’ve Got Mail — Depending on the Time

    The team from B2E Comm explains why internal email limits could be “unnecessarily extreme,” providing an approach that might better achieve work-life balance.

    Posted on January 12th, 2012 | More · ·

  5. Problem Solved? An Influence-Measurement Solution.

    Despite Klout, Kred and others, brands have yet to solve the influence-measurement problem. Word of mouth specialist Spike Jones offers a solution that might “crack that nut.”

    Posted on January 12th, 2012 | More · · ·

  6. Is It Time to Go Off the Safe and Known Digital Path?

    Is it better to “try, test and fail” with a digital trend or wonder what might have been? Our communications specialists in Mexico look at some innovation success stories and suggest how companies can factor in some risk.

    Posted on January 11th, 2012 | More · · ·

  7. A Three-Part Equation for Social Media Success

    Our communications specialists in Canada argue there is no “secret sauce or magic bullet” for social media success — but there is a winning formula.

    Posted on January 11th, 2012 | More ·

  8. Fan Behavior Deserves a Closer Look

    Should “nice infographics with catchy data” determine a social media approach? Digital specialist Joshua-Michéle Ross provides a skeptical view of the findings.

    Posted on January 10th, 2012 | More · ·

  9. What’s on the Horizon: PR in 2012

    With blockbuster events and potentially increased marketing budgets, what does 2012 have in store for the industry? In a PRWeek article, Dave Senay, Fleishman-Hillard president and CEO, weighs in on reputation, branding and why social media is like “catching a speeding bullet between your teeth.”

    Read: Communicators Critical to Reputation Management

    Posted on January 9th, 2012 | More · ·

  10. New FDA Guidance Provides Answers, Raises Questions

    Pharma specialist Mark Senak reviews new FDA guidance on off-label use, suggesting why it might start “raising more questions than are answered.”

    Posted on January 6th, 2012 | More · ·

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