Is ambient social networking the next big thing from SXSW? Digital specialist Justin Goldsborough
looks at the trend — and why it could be “really cool or kind of creepy.”
Digital & Social Media
Is Social Networking All About Location?
Posted on March 19th, 2012 | More Digital & Social Media · Mobile · Technology
The Crowdsourcing Genius of Mark Twain
It seems the story of Tom Sawyer has value to companies “diving into the user-generated content scene.” The digital specialists from Fleishman DNA
look at Hootsuite, crowdsourcing and lessons from SXSW.Posted on March 16th, 2012 | More B2C · Digital & Social Media · Word of Mouth
The Internal Struggle for Social Media Ownership
For companies, “posting first and asking questions later” can lead to case studies in how not to engage consumers. Our communications specialists in Australia
look at social fails and discuss internal control of a company’s social channels.Posted on March 15th, 2012 | More B2C · Branding · Crisis Communications · Digital & Social Media · Reputation Management
Bridging the Divide Between Social Media Managers and Legal
There appears to be a gap between social media managers and corporate lawyers — but there doesn’t need to be. The communications specialists from Beyond the Hype
examine takeaways from SXSW, including “the importance of training lawyers.”Posted on March 15th, 2012 | More Digital & Social Media · Lois Paul
Pinternal Communications: Using Pinterest to Engage Employees
Pinterest continues to gain in popularity, and now it seems company leaders have a reason to get familiar with it. The team from B2E Comm
explains how the platform can be used to engage employees and keep leaders visible in “fresh and meaningful ways.”Posted on March 13th, 2012 | More Digital & Social Media · Employees · Internal Communications
PR Pros Living the Tweet Life
While some observers suggest “Twitter impacts productivity,” it also seems to be invaluable for many PR pros. Our communications specialists in Australia
share three steps to put communicators in the “middle of all the action.”Posted on March 13th, 2012 | More Digital & Social Media · Technology
Just Say No to the Status Quo?
What is “the magic dust” that determines whether companies flourish? In a PRWeek column, healthcare specialist Daniel Kent uses Nuffield Health to highlight the industry’s rapid changes, explaining the choice an organization could “possibly regret most.”
Posted on March 12th, 2012 | More Digital & Social Media · Healthcare · Innovation
Will Privacy Policy Help Brands Reach the Public?
Some observers suggest Google’s new privacy policy could be “cause for concern among users.” But the digital specialists from Fleishman DNA
explain why “brands will reap significant benefits.”Posted on March 7th, 2012 | More B2C · Digital & Social Media · SEM & SEO
The Data Proves It’s a Data Explosion
Our communications specialists in the Netherlands
discuss the world’s big new commodity — data — and explain why the impact is “being seriously underestimated.”Posted on March 6th, 2012 | More Branding · Digital & Social Media · Research
Welcome to the Sheconomy?
Marketers beware: Women’s economic roles continue to shift. In an Adweek article, communications specialist Nancy Bauer reviews findings from the “Women, Power & Money” study and explains why today’s woman is a “valuable broadcaster and an amplifier of ideas.”
Posted on March 5th, 2012 | More B2C · Consumer Goods · Digital & Social Media · Women
