The communications specialists from Beyond the Hype
look back at some of the best PR moves of 2011. The list includes news about Osama bin Laden’s death, the “classy move” by former Red Sox GM Theo Epstein, and Abercrombie & Fitch’s not-so-delicate handling of “The Situation.”
Education
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The Best PR Moves of 2011
Posted on December 19th, 2011 | More Digital & Social Media · Education · Public Affairs · Retail · Sports · Technology
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Back to Schools: We Interrupt These Debt Talks
With divisive debt talks continuing, is now the time for President Obama to meet with corporate leaders about education? The public affairs specialists from VOX Global
weigh in, suggesting it’s “an economic issue just as pressing and with a longer shelf life.”Posted on July 25th, 2011 | More Education · Financial Communications · Public Affairs · VOX
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Social Media Shouldn’t Be a Hard Sell
Communications specialist Justin Goldsborough
explains why tying social media back to “something your boss cares about” makes a convincing selling point. Posted on April 19th, 2011 | More Digital & Social Media · Education · Sports
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Western Parents Hear Roar of ‘Tiger Mom’
In her recent book, Amy Chua makes waves by proclaiming Chinese mothers superior to Western mothers. The innovation specialists from What Are We Thinking
examine the controversial author’s position and look at whether kids can learn to be innovative “under the Tiger Mom’s tutelage.” Posted on February 4th, 2011 | More Education · Innovation · Moms · Women · Youth
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Midterm Madness: A View of What’s Next
The Republican resurgence, the referendum on Democrats and the Tea Party movement all made headlines during the 2010 midterms. In a special report, the public affairs specialists at VOX Global examine the impact of the elections and explain why there’s a good chance “gridlock will rule the day.”
Download: Election Central
Posted on November 5th, 2010 | More Education · Energy, Power & Utilities · Financial Services & Insurance · Public Affairs · VOX
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Facebook Founder Zuckerberg Receives Rave for ‘Crafty PR Move’
Did Facebook President and CEO Mark Zuckerberg donate $100 million to assist schools in Newark, N.J., in order to detract from possible negative publicity associated with the release of “The Social Network”? While some industry observers suggest the announcement is bad timing, the communications specialists from Beyond the Hype
explain why it’s “a crafty PR move.”Posted on September 27th, 2010 | More Digital & Social Media · Education · Lois Paul · Reputation Management · Technology
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A Lesson in Education Journalism
A recent Brookings Institution study looks at the “transformation of education journalism” in light of the digital revolution. The public affairs specialists from Our Thinking
talk about a lack of local-level reporting and the shifting nature of education coverage. Posted on May 20th, 2010 | More Digital & Social Media · Education · Public Affairs
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School’s Out Forever: ‘Unschooling’ Gains Traction With Home Educators
An emerging trend among U.S. homeschoolers centers on allowing students to learn “without doing school.” But is this new approach, called “unschooling,” a valuable way to educate children? The innovation specialists from What Are We Thinking
look at some of the pros (experiential learning) and cons (lack of social interaction) of this controversial practice.Posted on April 27th, 2010 | More Education · Innovation · Youth
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The Upside of Twitter in the College Classroom
As college class sizes continue to increase, educators are looking for new ways to engage students and encourage participation. The innovation specialists from What Are We Thinking
discuss the use of mobile devices at large universities and how Twitter “has made classroom conversation more productive.”Posted on March 4th, 2010 | More Digital & Social Media · Education · Innovation
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Improving School Nutrition Means Everyone at the Table
As the U.S. Department of Agriculture takes steps toward improving school nutrition by overhauling the Childhood Nutrition Act, the food and beverage industry appears committed to do its part. The communications specialists from Biz Central
explain why “the private sector, the public sector and parents” all play a role when it comes to reducing childhood obesity. Posted on February 26th, 2010 | More Agribusiness · Education · Food & Beverage · Healthcare · Manufacturing · Public Affairs