Entertainment

  1. See Spotify. See Spotify Build Brand Relationship?

    Shampoo and Spotify, making beautiful music together? Digital specialist Justin Goldsborough reviews a campaign that uses the social music app, suggesting why it’s not just another “shiny penny.”

    Posted on December 14th, 2011 | More · · ·

  2. How FDA Can Compete in the Land of Oz

    While the FDA wants to appear professional, some observers suggest a lack of persona could hurt its message. Pharma specialist Mark Senak weighs in on the agency’s spat with celebrity physician Dr. Oz and explains why it should consider “softening the edges.”

    Posted on September 19th, 2011 | More · · ·

  3. Do the New England Patriots Need a Spinning Class?

    The communications specialists from Beyond the Hype weigh in on quarterback Tom Brady’s clear-cut comments and why they drove “the team to overreact.”

    Posted on September 16th, 2011 | More · · ·

  4. Three Ways Brands Can Benefit From New Consumer Behavior

    Research indicates Americans love their smartphones — in many cases more than chocolate, caffeine and alcohol. Digital specialist Justin Goldsborough offers three ways brands can find opportunity in the “two-screen tendencies” of consumers.

    Posted on September 6th, 2011 | More · · ·

  5. One Consumer, Two Screens, Multiple Opportunities

    Digital specialist Justin Goldsborough explains why the two-screen experience could change “our regularly scheduled programming” — and the way brands advertise.

    Posted on August 31st, 2011 | More · ·

  6. The Art of Celebrity Matchmaking

    A strong relationship requires “frank, honest discussions” — and the brand-spokesperson partnership appears to be no different. The communications specialists in Australia weigh in on Michael Clarke’s situation and explain how celebrity sponsorships can avoid a sour ending.

    Posted on August 5th, 2011 | More · · ·

  7. Comparing Corporate Blogs to … Steve Martin?

    The team from BizComm suggests corporate blogs are the Steve Martin of social media, offering reminders of why people “fell in love with blogs in the first place.”

    Posted on June 29th, 2011 | More · ·

  8. TV + Hashtag = ‘Glee’ for Brands?

    Are TV and Twitter “today’s peanut butter and jelly”? Mike Cearley explains what a simple hashtag teaches brands about connecting consumers to their story.

    Posted on May 4th, 2011 | More · ·

  9. Is Bad PR Bad for PR?

    Is there really no such thing as bad PR? The communications specialists from Beyond the Hype explain why it might be time to cry foul on practices “driven solely to inspire the moment.”

    Posted on April 26th, 2011 | More · · · ·

  10. Small Business Extends Invitation to Third Party

    Should small businesses be “open to working with anyone”? In an article in The Globe and Mail, Mia Pearson, president of High Road Communications, looks at how a small art company formed relationships to earn third-party validation.

    Read: Art That Appeals to the Masses

    Posted on February 28th, 2011 | More · ·

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