Entertainment

  1. No Egg on Gaga’s Poker Face After PR Stunt

    Can a PR stunt lay an egg and still be a success? In an article in The Globe and Mail, Mia Pearson, president of High Road Communications, reviews Lady Gaga’s Grammy theatrics and offers five ways businesses can succeed at the “delicate art” of PR stunts.

    Read: Could You Pull Off a Gaga-Style Stunt?

    Posted on February 18th, 2011 | More · · ·

  2. O’er the Gaffe That We Watched

    Can anything be learned from Christina Aguilera’s Super Bowl stumble? The communications specialists from Beyond the Hype say the national anthem mishap serves as a reminder for “spokespeople out there” to follow a tried-and-true principle: keep it simple stupid.

    Posted on February 7th, 2011 | More · · ·

  3. Dissecting Sync Technology via ‘Grey’s Anatomy’

    Tomorrow night’s episode of “Grey’s Anatomy” might feature its most important star yet. Out-of-home specialist Mike Cearley explains why new Sync technology can “drastically change” TV — and what it ultimately could mean for brands.

    Posted on February 2nd, 2011 | More · ·

  4. Putting a Fresh Face on Small Business

    While celebrity endorsements can mean huge success for small businesses, options are often limited. In an article in The Globe and Mail, Mia Pearson, president of High Road Communications, talks about one company that beat the system by finding “artists at the beginning of their careers.”

    Read: Makeup Artists Help Product Shine

    Posted on January 7th, 2011 | More · · · ·

  5. Nightmare on PR Street

    In recognition of Halloween, the communications specialists from Beyond the Hype look at five headline-grabbers who are more frightening — to PR pros, at least — than “things that go bump in the night.”

    Posted on October 27th, 2010 | More · · · ·

  6. Daytime Divas ‘Holy Grail’ of Product Placement

    When it comes to product placement, most marketers consider having a company’s creation featured by a daytime TV star such as Oprah Winfrey or Ellen DeGeneres to be the “holy grail.” In an article in The Globe and Mail, Mia Wedgbury, president of High Road Communications, a Fleishman-Hillard company, encourages small business owners to “think beyond borders” and “be bold” when it comes to developing product pitches.

    Read: Featured by the Stars: Your Product on Oprah

    Posted on August 30th, 2010 | More · ·

  7. Who Gets the Last Laugh in Late Night?

    Conan O’Brien recently gave his first TV interview since unceremoniously leaving “The Tonight Show” in January. The communications specialists from Beyond the Hype weigh in on the comedian’s performance and explain why most of his sound-bites “had a bitter sting.”

    Posted on May 4th, 2010 | More · ·

  8. Word of Mouth Helps Market Movies Behind the Scenes

    The success of “Paranormal Activity” has “become a primer” for how word of mouth can help market a movie. The team from Word of Mouth talks about how studios are learning to “break through the noise” and explains why, “ultimately, consumers are in control.”

    Posted on April 28th, 2010 | More · · ·

  9. Tuning In to LGBT Entertainment Media Coverage

    The Gay & Lesbian Alliance Against Defamation (GLAAD) recently released its Network Responsibility Index, an annual report that gauges the “quantity, quality and diversity” of LGBT people on television. The Out Front team provides insight regarding the results and explains why “not portraying LGBT people at all poses a problem.”

    Posted on July 28th, 2009 | More ·

  10. Online Pride: Influencing LGBT Perceptions

    Can gay news and entertainment Web sites play a broader role in shaping the conversation about the LGBT community? In an interview with the Out Front team, AfterElton.com editor Michael Jensen says entertainment has become one of the “most potent influences” when it comes to the societal acceptance of gay and lesbian people.

    Posted on June 30th, 2009 | More ·

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