Event Production

  1. Word of Mouth Helps Market Movies Behind the Scenes

    The success of “Paranormal Activity” has “become a primer” for how word of mouth can help market a movie. The team from Word of Mouth talks about how studios are learning to “break through the noise” and explains why, “ultimately, consumers are in control.”

    Posted on April 28th, 2010 | More · · ·

  2. When Social Media Becomes Antisocial

    The keynote at this year’s Web 2.0 Expo created a social media stir — and not in a good way. Digital specialist Joshua-Michéle Ross weighs in on the event’s controversial presentation and discusses the pitfalls of “embracing a trend without thinking of why you are doing it.”

    Posted on November 25th, 2009 | More ·

  3. Fleishman-Hillard Creative Helps CEO Wow in Keynote Presentation

    Creating compelling keynote presentations for some of the world’s highest ranking executives is just part of everyday business for Fleishman-Hillard Creative. But this time was different. This time the speaker was Fleishman-Hillard’s own president and CEO, Dave Senay. The team was charged with creating a multimedia presentation that would “tee up” the agency leader’s opening keynote speech for the 2008 Senior Leadership Conference, “Switched On. Future.” Members of the full-service creative group honed in on a winning concept: pairing larger-than-life images — displayed on 40-foot-wide, high-definition surround screens — with a spine-tingling, live a cappella performance. The results? A jaw-dropping keynote intro that builds excitement and culminates in a finale that has Senay seemingly walking out of the video and on to the stage. Strategic, innovative, and entertaining. So much so, in fact, that it recently took home a coveted Silver Telly Award in the category of film/video.

    Posted on August 14th, 2008 | More ·

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