Experiential Marketing

  1. An Experiment in Local Mobile Marketing

    How do small businesses know which mobile strategies provide the best local opportunities? The team from Mobile Behavior embarks on an SMS experiment to reveal “new insights around consumer mobile behavior,” including how to increase return visits and which onsite efforts are most engaging.

    Posted on March 1st, 2010 | More · · · ·

  2. The Social Shopping Network

    Evolutions in digital technology continue to change the way customers shop. The innovation specialists from What Are We Thinking take a look at the role social networking plays with today’s consumers and explain why, beyond offering discounts, it’s important that stores provide “meaningful, memorable and personal experiences.”

    Posted on December 11th, 2009 | More · · · · ·

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