In a PRWeek article, communications specialist Mandy Levings joins other industry leaders to explain why brands that “put their eggs in the experiential basket” will win in the future.
Read: What Experiential Marketing Areas Are Crucial to Build Brands of the Future?
Posted on October 31st, 2011 | More B2C · Experiential Marketing
In an article in The Globe and Mail, Mia Pearson, president of High Road Communications
, looks at how a gifting company’s experiential marketing strategy “delivers authenticity” traditional advertising couldn’t provide.
Posted on March 14th, 2011 | More Branding · Experiential Marketing · High Road · Small Business Owners
In Toronto, a creative 22-year-old CEO is demonstrating how young entrepreneurs “are leading the way right now.” In an article in The Globe and Mail, Mia Wedgbury, president of High Road Communications, a Fleishman-Hillard company, looks at how innovative ideas and ambition are defining a “generation of young people who want it all.”
Posted on October 11th, 2010 | More B2C · Experiential Marketing · Innovation · Small Business Owners · Word of Mouth · Youth
How do small businesses know which mobile strategies provide the best local opportunities? The team from Mobile Behavior
embarks on an SMS experiment to reveal “new insights around consumer mobile behavior,” including how to increase return visits and which onsite efforts are most engaging.
Posted on March 1st, 2010 | More B2C · Experiential Marketing · Mobile · Mobile Behavior · Small Business Owners
Evolutions in digital technology continue to change the way customers shop. The innovation specialists from What Are We Thinking
take a look at the role social networking plays with today’s consumers and explain why, beyond offering discounts, it’s important that stores provide “meaningful, memorable and personal experiences.”
Posted on December 11th, 2009 | More B2C · Consumer Goods · Digital & Social Media · Experiential Marketing · Innovation · Retail
