Fleishman-Hillard » Experiential Marketing

How Brands Move From ‘One-and-Done’ Experiences

Fleishman-Hillard — Mon, 31 Oct 2011 14:37:37 +0000

In a PRWeek article, communications specialist Mandy Levings joins other industry leaders to explain why brands that “put their eggs in the experiential basket” will win in the future.

Read: What Experiential Marketing Areas Are Crucial to Build Brands of the Future?

The Gift That Keeps on Giving

Fleishman-Hillard — Mon, 14 Mar 2011 17:19:12 +0000

In an article in The Globe and Mail, Mia Pearson, president of High Road Communications, looks at how a gifting company’s experiential marketing strategy “delivers authenticity” traditional advertising couldn’t provide.

Read: Canada’s Good Time Expert

Say Hello to Generation ‘Why Not’

Fleishman-Hillard — Mon, 11 Oct 2010 16:56:45 +0000

In Toronto, a creative 22-year-old CEO is demonstrating how young entrepreneurs “are leading the way right now.” In an article in The Globe and Mail, Mia Wedgbury, president of High Road Communications, a Fleishman-Hillard company, looks at how innovative ideas and ambition are defining a “generation of young people who want it all.”

Read: Young CEO Reboots Campus Promos

An Experiment in Local Mobile Marketing

Fleishman-Hillard — Mon, 01 Mar 2010 19:30:18 +0000

How do small businesses know which mobile strategies provide the best local opportunities? The team from Mobile Behavior embarks on an SMS experiment to reveal “new insights around consumer mobile behavior,” including how to increase return visits and which onsite efforts are most engaging.

The Social Shopping Network

Fleishman-Hillard — Fri, 11 Dec 2009 14:00:05 +0000

Evolutions in digital technology continue to change the way customers shop. The innovation specialists from What Are We Thinking take a look at the role social networking plays with today’s consumers and explain why, beyond offering discounts, it’s important that stores provide “meaningful, memorable and personal experiences.”