According to some industry observers, J. Crew exhibited a “stroke of brilliance” by featuring a real employee and his same-sex partner in its recent catalog. The team from Out Front
explains why often the best approach to LGBT communications is an inclusive general campaign vs. “marketing to us in a silo.”
Fashion & Lifestyle
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J. Crew’s Spring Catalog Features Much More Than Fashion
Posted on May 6th, 2011 | More B2C · Fashion & Lifestyle · LGBT · Retail
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Putting a Fresh Face on Small Business
While celebrity endorsements can mean huge success for small businesses, options are often limited. In an article in The Globe and Mail, Mia Pearson, president of High Road Communications
, talks about one company that beat the system by finding “artists at the beginning of their careers.”Posted on January 7th, 2011 | More B2C · Branding · Entertainment · Fashion & Lifestyle · Small Business Owners