Financial Services & Insurance

  1. Inside the World of the WEF

    The World Economic Forum might be “a dream” for communications and public affairs professionals, but how can it improve? In a PRWeek column, Jack Modzelewski, Fleishman-Hillard president of the Americas, looks at this year’s “biggest thematic set change.”

    Read: Positive Movements Start in Davos

  2. ‘It’s a Funny Old World’: Looking Ahead to 2012

    From the Arab Spring to Wall Street to the Eurozone, 2011 has had its share of crises and political turbulence. Our EU public affairs team offers insights for 2012, including why democracy is “still the least bad system around.”

  3. David Cameron’s Veto and the EU-UK Relationship

    Does U.K. Prime Minister David Cameron’s recent veto suggest a “Europe a la carte”? The team from Public Affairs 2.0 examines the move, as well as the prime minister’s position with his “natural allies.”

  4. Business Considerations for a Green Economy

    When it comes to addressing climate change, many questions remain about the business-government balance. At COP17, the team from Sustainability examines the role of business in a green economy, suggesting where “enlightened investors” would be wise to place their bets.

  5. Specific Views on General Policy: A PRWeek Roundtable

    In a PRWeek special report, public affairs specialist Pat Cleary joins other industry leaders for a roundtable on policy change. Topics include a campaign tactic that requires “miniscule effort for huge payback” and why there should be a “pitch for no gridlock” after the 2012 election.

    Read: Public Affairs Roundtable 2011: Changes in Policy

  6. Reputation at Stake for Public Affairs

    The team from Public Affairs 2.0 sits down to discuss the colliding worlds of public affairs and reputation management. Topics include why reputation is an insurance policy, how a company can deal with an industrywide bad rep, and why the “five to 10-year lag in Brussels” could result in new crises.

  7. Can Social Media Add Value to Finance Sector?

    While it might be a “scary proposition” for senior management, is the finance sector ready to embrace social media? The communications specialists from Our Perspective explain why it’s time firms learn the “merits of the tweet.”

  8. Breaking Up (With Brands) Is Easy to Do

    For many consumers, breaking up is easy to do — at least when it comes to brands. The communications specialists in Australia talk about how companies can create “a relationship that keeps the customer happy and continuously surprised.”

  9. Why Poland’s Presidency Matters to EU

    Will the priorities of the Polish presidency help establish “Poland as the new EU leader”? The communications specialists in Poland weigh in on the issues, including the long-term budget, environmental protection, cross-country cooperation and increased telecommunications opportunities.

  10. Lessons Learned at Cannes: Why PR Agencies Need to ‘Wake Up’

    In a PRWeek article, Dave Senay, president and CEO of Fleishman-Hillard and Cannes PR Lions jury president, talks about the success of ad agencies at this year’s Cannes Lions festival and suggests PR firms should focus more on the “core areas of public relations.”

    Read: Ad Agencies Dominate Cannes Lions Awards

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