The World Economic Forum might be “a dream” for communications and public affairs professionals, but how can it improve? In a PRWeek column, Jack Modzelewski, Fleishman-Hillard president of the Americas, looks at this year’s “biggest thematic set change.”
Financial Services & Insurance
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Inside the World of the WEF
Posted on January 30th, 2012 | More B2G · Financial Services & Insurance · Public Affairs
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‘It’s a Funny Old World’: Looking Ahead to 2012
From the Arab Spring to Wall Street to the Eurozone, 2011 has had its share of crises and political turbulence. Our EU
public affairs team offers insights for 2012, including why democracy is “still the least bad system around.”Posted on December 21st, 2011 | More Crisis Communications · Digital & Social Media · Energy, Power & Utilities · Financial Services & Insurance · Public Affairs
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David Cameron’s Veto and the EU-UK Relationship
Does U.K. Prime Minister David Cameron’s recent veto suggest a “Europe a la carte”? The team from Public Affairs 2.0
examines the move, as well as the prime minister’s position with his “natural allies.”Posted on December 9th, 2011 | More Digital & Social Media · Financial Services & Insurance · Public Affairs
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Business Considerations for a Green Economy
When it comes to addressing climate change, many questions remain about the business-government balance. At COP17, the team from Sustainability
examines the role of business in a green economy, suggesting where “enlightened investors” would be wise to place their bets.Posted on December 2nd, 2011 | More B2G · Financial Services & Insurance · Public Affairs · Sustainability
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Specific Views on General Policy: A PRWeek Roundtable
In a PRWeek special report, public affairs specialist Pat Cleary joins other industry leaders for a roundtable on policy change. Topics include a campaign tactic that requires “miniscule effort for huge payback” and why there should be a “pitch for no gridlock” after the 2012 election.
Posted on November 2nd, 2011 | More Automotive & Transportation · B2G · Digital & Social Media · Financial Communications · Financial Services & Insurance · Hispanics · Labor Communications · Mobile · Public Affairs
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Reputation at Stake for Public Affairs
The team from Public Affairs 2.0
sits down to discuss the colliding worlds of public affairs and reputation management. Topics include why reputation is an insurance policy, how a company can deal with an industrywide bad rep, and why the “five to 10-year lag in Brussels” could result in new crises.Posted on October 12th, 2011 | More Digital & Social Media · Energy, Power & Utilities · Financial Services & Insurance · Public Affairs · Reputation Management
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Can Social Media Add Value to Finance Sector?
While it might be a “scary proposition” for senior management, is the finance sector ready to embrace social media? The communications specialists from Our Perspective
explain why it’s time firms learn the “merits of the tweet.”Posted on September 13th, 2011 | More Digital & Social Media · Financial Communications · Financial Services & Insurance
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Breaking Up (With Brands) Is Easy to Do
For many consumers, breaking up is easy to do — at least when it comes to brands. The communications specialists in Australia
talk about how companies can create “a relationship that keeps the customer happy and continuously surprised.”Posted on July 27th, 2011 | More B2C · Branding · Financial Services & Insurance · Mobile · Technology · Word of Mouth
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Why Poland’s Presidency Matters to EU
Will the priorities of the Polish presidency help establish “Poland as the new EU leader”? The communications specialists in Poland
weigh in on the issues, including the long-term budget, environmental protection, cross-country cooperation and increased telecommunications opportunities. Posted on June 28th, 2011 | More Digital & Social Media · Energy, Power & Utilities · Financial Services & Insurance · Public Affairs · Sustainability
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Lessons Learned at Cannes: Why PR Agencies Need to ‘Wake Up’
In a PRWeek article, Dave Senay, president and CEO of Fleishman-Hillard and Cannes PR Lions jury president, talks about the success of ad agencies at this year’s Cannes Lions festival and suggests PR firms should focus more on the “core areas of public relations.”
Posted on June 22nd, 2011 | More Crisis Communications · Financial Services & Insurance · Healthcare · Internal Communications · Public Affairs · Reputation Management