Financial Services & Insurance

  1. Breaking Up (With Brands) Is Easy to Do

    For many consumers, breaking up is easy to do — at least when it comes to brands. The communications specialists in Australia talk about how companies can create “a relationship that keeps the customer happy and continuously surprised.”

    Posted on July 27th, 2011 | More · · · · ·

  2. Why Poland’s Presidency Matters to EU

    Will the priorities of the Polish presidency help establish “Poland as the new EU leader”? The communications specialists in Poland weigh in on the issues, including the long-term budget, environmental protection, cross-country cooperation and increased telecommunications opportunities.

    Posted on June 28th, 2011 | More · · · ·

  3. Lessons Learned at Cannes: Why PR Agencies Need to ‘Wake Up’

    In a PRWeek article, Dave Senay, president and CEO of Fleishman-Hillard and Cannes PR Lions jury president, talks about the success of ad agencies at this year’s Cannes Lions festival and suggests PR firms should focus more on the “core areas of public relations.”

    Read: Ad Agencies Dominate Cannes Lions Awards

    Posted on June 22nd, 2011 | More · · · · ·

  4. Creating Chemistry Between Regulated Industries and Social Media

    While social media is widely accepted, highly regulated industries appear slow to buy in. Digital specialist Justin Goldsborough offers eight ways to get through the regulatory red tape, including avoiding “tech terms” and making friends with legal.

    Posted on June 14th, 2011 | More · · ·

  5. Brand Success in the App Age

    According to the team from Fleishman DNA, Starbucks and Sherwin Williams have at least one thing in common: a great app. The digital specialists break down five “best-in-class” mobile apps to see what makes a great branded app.

    Posted on June 3rd, 2011 | More · · · · · ·

  6. Midterm Madness: A View of What’s Next

    The Republican resurgence, the referendum on Democrats and the Tea Party movement all made headlines during the 2010 midterms. In a special report, the public affairs specialists at VOX Global examine the impact of the elections and explain why there’s a good chance “gridlock will rule the day.”

    Download: Election Central

    Posted on November 5th, 2010 | More · · · ·

  7. Could Poor Planning Tarnish Golden Years for Female Boomers?

    A recent survey by the AARP indicates many female boomers are now facing the consequences of growing up with a man-dependent approach to financial security. The communications specialists from The Boomer Blog discuss the findings and explain why sustaining a “hard-fought independence” includes planning for long-term care.

    Posted on November 1st, 2010 | More · · ·

  8. Can Social Media Be an Organization’s BFF?

    As community input increasingly influences companies, “active or passive” social media engagement is becoming a necessity. Digital specialist David Bradfield analyzes how being social media friendly can help “shape truly targeted” content.

    Posted on October 20th, 2010 | More · · ·

  9. Has LGBT Messaging Moved Mainstream?

    From the hit TV sitcom “Modern Family” to the headlines about California’s Proposition 8, one thing seems evident: Mainstream media is raising awareness of the LGBT community. In a Medill Reports article, LGBT communications specialist Michael Murphy discusses the group’s “highly coveted” brand loyalty and explains why businesses targeting LGBT audiences need to practice what they preach.

    Read: Bridging the Gap: LGBT Marketing

    Posted on August 30th, 2010 | More · · · ·

  10. What Will Massachusetts Upset Mean for Health Reform?

    Has the recent special election in Massachusetts — which ended Democrats’ filibuster-proof supermajority of 60 senators — really dashed all hope for health reform in the near future? The healthcare specialists from Unleashed look at the debate moving forward and explains why “it’s a very exciting and interesting time to be in the world of healthcare communications.”

    Posted on January 21st, 2010 | More · · ·

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