While it takes years for a brand to build trust and minutes to lose it, what about the rebuilding process? In a Wall Street Journal article, communications specialist Caroline Weber weighs in on lessons learned from how Nike, BP, Toyota and others worked to detoxify the brand.
Read: When Sorry Is Not Enough
Posted on October 19th, 2011 | More Automotive & Transportation · B2C · Branding · Crisis Communications · CSR · Digital & Social Media · Energy, Power & Utilities · Food & Beverage · Reputation Management · Sustainability
Despite offering 106 flavors, Coke’s new soda machine still needed something else. Out-of-home specialist Mike Cearley
talks about why brands require proper engagement when introducing a “new way of doing things.”
Posted on August 30th, 2011 | More B2C · Branding · Digital & Social Media · Food & Beverage · Technology
Moving the king might not just be a good chess move. In a PRWeek article, communications specialist Jeff Davis weighs in on Burger King’s mascot move and why the restaurant’s new campaign will need an “element of surprise.”
Read: Burger King Jettisons the ‘King’ and Seeks New Marketing Strategy
Posted on August 24th, 2011 | More B2C · Branding · Food & Beverage
While some companies do a good job of using QR codes, others appear to take a “throw-spaghetti-against-the-wall” approach. Digital specialist Justin Goldsborough
looks at some examples and shares do’s and don’ts of QR code usability.
Posted on August 1st, 2011 | More Digital & Social Media · Food & Beverage · Mobile
Based on advertising value equivalency (AVE), brands can make a lot of money from a little publicity. But is it a valid approach? Research specialist Don Bartholomew
uses three recent examples to show why “no serious measurement effort” can credibly use AVE.
Posted on June 27th, 2011 | More Automotive & Transportation · Branding · Food & Beverage · Research
Did buying a Coke just become more complicated? Out-of-home specialist Mike Cearley says the company’s new touch screen soda fountain forces patrons to wait while others “fumble through the right process.”
Posted on June 9th, 2011 | More Digital & Social Media · Food & Beverage · Technology
According to the team from Fleishman DNA
, Starbucks and Sherwin Williams have at least one thing in common: a great app. The digital specialists break down five “best-in-class” mobile apps to see what makes a great branded app.
Posted on June 3rd, 2011 | More B2C · Branding · Digital & Social Media · Financial Services & Insurance · Food & Beverage · Mobile · Retail
Lately, talking about the weather appears to be more than casual conversation. The team from Public Affairs 2.0
looks at the financial and political impact of a rain and food shortfall that would be “bad news for Europe.”
Posted on May 26th, 2011 | More Energy, Power & Utilities · Financial Communications · Food & Beverage · Public Affairs · Sustainability
As the FDA continues to finalize its menu labeling guidelines, will “just throwing calories up there” be enough? Communications specialists Mark Senak and Melissa Novak discuss the impact of letting consumers know “what they’re putting in their mouths.”
Listen: The Effects of the FDA’s Proposed Menu Labeling Guidelines
Posted on April 15th, 2011 | More Food & Beverage · Public Affairs
The team from BizComm
looks at Oreo’s recent Guinness World Record campaign and offers three reasons why Facebook provides a “better opportunity to engage.”
Posted on April 13th, 2011 | More B2B · Digital & Social Media · Food & Beverage
