Food & Beverage

  1. LGBT Marketing Helps Build Overall Brand Image

    With overall acceptance on the rise, does the world still need initiatives that specifically target the LGBT community? The LGBT communications specialists from Out Front discuss why more brands need to recognize the “potential in reaching out to this segment.”

    Posted on August 26th, 2010 | More · · · · ·

  2. Tonight’s Specials Feature Facebook and Twitter

    Over the past year the marketing world has seen a variety of public relations campaigns that have strategically harnessed the power of social media. In an article in The Globe and Mail, Mia Wedgbury, president of High Road Communications, talks about a restaurant that is leveraging Facebook and Twitter to enhance overall service and “bring in large volumes of people.”

    Read: Ottawa Restaurant Serves PR Using Facebook and Twitter

    Posted on August 13th, 2010 | More · · ·

  3. Government Agencies Challenge Cereal Health Claims

    As FDA and FTC charges against cereal giants General Mills and Kellogg Co. demonstrate, making health claims is a complicated business. Pharma specialist Mark Senak explains why this “tale of two cereals” provides a cautionary lesson for communicators.

    Posted on June 28th, 2010 | More · ·

  4. Improving School Nutrition Means Everyone at the Table

    As the U.S. Department of Agriculture takes steps toward improving school nutrition by overhauling the Childhood Nutrition Act, the food and beverage industry appears committed to do its part. The communications specialists from Biz Central explain why “the private sector, the public sector and parents” all play a role when it comes to reducing childhood obesity.

    Posted on February 26th, 2010 | More · · · · ·

  5. FDA Investigation Surprises Global Pharma Giant

    News of the FDA’s investigation into the weight loss drug Alli caught parent company GlaxoSmithKline off guard. But in a recent article by Matthew Perrone in The Associated Press, pharma specialist Mark Senak says it’s the type of action regulated companies should start to expect as the agency moves toward “a more pro-active public health stance.”

    Read: Glaxo Defends Safety of Weight Loss Drug Alli

    Posted on September 11th, 2009 | More · · ·

  6. Food for Thought: FDA Takes Step to Reduce Risk

    Today the FDA introduced the Reportable Food Registry (RFR), which requires food manufacturers and processors to report – via a Web portal – a “reasonable probability that an article of food will cause severe health problems or death to a person or an animal.”  Pharma specialist Mark Senak offers insight into the RFR, which he suggests is just “one step in a much longer journey.”

    Posted on September 8th, 2009 | More · · ·

  7. U.K. Considers Green Labels for Food Industry

    The U.K. government is considering a food labeling program designed to show a product’s eco-credentials. The team from Sustainability wonders if the new labels will encourage markets to supply environmentally-friendly food or just lead to consumer confusion.

    Posted on August 19th, 2009 | More · ·

  8. A Pound of Prevention: Revelations in Healthcare Reform

    A recently released report by the Health Reform Dialogue, a coalition of healthcare groups including hospitals, physicians and consumers, called for a refocus on wellness, prevention and primary care. Nutrition specialist Susan Finn reviews the group’s recommendations and explains why she thinks the report is significant.

    Posted on March 29th, 2009 | More ·

  9. Food for Thought

    Attending a seminar on the future trends impacting food hosted by Fleishman-Hillard, pharma specialist Mark Senak reports on how communicators need to be prepared to respond to a shift toward a more risk-adverse food and drug environment. Meanwhile, digital specialist David Lowey discusses the factors leading to rising food costs and the challenges surrounding clean energy.

    Posted on June 5th, 2008 | More · ·

  10. Predicting the Future: A Look Forward at the World of Food and Nutrition

    Fleishman-Hillard Hosts an Exclusive Breakfast Gathering Where Food and Nutrition Thought Leaders Explore “What’s in Store” for the Future

    NEW YORK, May 29, 2008 — Which future trends are likely to have an impact on food and nutrition? And how will government policy affect these industries moving forward? These are just two of the many questions that will be explored at What’s In Store, a seminar hosted by Fleishman-Hillard New York on June 5. (For live event coverage, visit the blog, What’s In Store, and Twitter channel, http://twitter.com/whatsinstore.) Leaders from the food and nutrition industries, including event eynote speaker and noted futurist Dr. Clem Bezold, will gather for a thought-provoking discussion that will enlighten you about the possibilities of the future.
    Read more »

    Posted on May 29th, 2008 | More · ·

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