Food & Beverage

  1. Politics vs. Safety? What Japan’s Crisis Could Mean to the FDA

    While many in Congress want to trim the FDA’s funding, Japan’s radiation issues have created a dilemma: keep spending or reduce inspections. Pharma specialist Mark Senak explains why the situation “should temper the zeal” for budget cuts.

    Posted on March 23rd, 2011 | More · ·

  2. A Cookie’s Monster Marketing Success

    For some small businesses, focusing on an underserved clientele is the path to success. In an article in The Globe and Mail, Mia Pearson, president of High Road Communications, looks at how one small bakery took its “online marketing one step further.”

    Read: Bunner’s Bakes a Winning Business Recipe

    Posted on January 25th, 2011 | More · · · ·

  3. FDA Funding and the Effect on Food Safety: An Interview With Rep. Jack Kingston

    Pharma specialist Mark Senak sits down with Congressman Jack Kingston, R-Ga, new chair of the agriculture subcommittee of the House Appropriations Committee. Topics include philosophical differences in the new Congress and why the FDA’s track record might result in a “veto by the purse.”

    Watch: A Conversation With Congressman Jack Kingston

    Posted on January 10th, 2011 | More · ·

  4. Is Happiness Part of the Engagement Formula?

    While Coke’s formula remains a mystery, its method for “sustainable brand engagement” is no secret. Out-of-home specialist Mike Cearley explains why the journey’s success is in the story, not gimmicks or technology.

    Posted on January 5th, 2011 | More · · ·

  5. Does the FDA’s Social Media Guidance Really Matter?

    After the FDA missed its target date for social media guidance, some observers are questioning whether it’s “too late to be relevant.” Pharma specialist Mark Senak weighs in and suggests a “faster, more definitive” approach to guidance.

    Posted on December 22nd, 2010 | More · · ·

  6. How Much More Can the FDA Handle?

    With its responsibilities already encompassing about one-fourth of the country’s economy, the Food and Drug Administration could face “increased expansion into food authority.” In an interview with former FDA Commissioner Dr. David Kessler, pharma specialist Mark Senak questions whether the agency can effectively “do it all.”

    Watch: An Interview with Dr. David Kessler, Former FDA Commissioner

    Posted on October 13th, 2010 | More · · ·

  7. LGBT Marketing Helps Build Overall Brand Image

    With overall acceptance on the rise, does the world still need initiatives that specifically target the LGBT community? The LGBT communications specialists from Out Front discuss why more brands need to recognize the “potential in reaching out to this segment.”

    Posted on August 26th, 2010 | More · · · · ·

  8. Tonight’s Specials Feature Facebook and Twitter

    Over the past year the marketing world has seen a variety of public relations campaigns that have strategically harnessed the power of social media. In an article in The Globe and Mail, Mia Wedgbury, president of High Road Communications, talks about a restaurant that is leveraging Facebook and Twitter to enhance overall service and “bring in large volumes of people.”

    Read: Ottawa Restaurant Serves PR Using Facebook and Twitter

    Posted on August 13th, 2010 | More · · ·

  9. Government Agencies Challenge Cereal Health Claims

    As FDA and FTC charges against cereal giants General Mills and Kellogg Co. demonstrate, making health claims is a complicated business. Pharma specialist Mark Senak explains why this “tale of two cereals” provides a cautionary lesson for communicators.

    Posted on June 28th, 2010 | More · ·

  10. Improving School Nutrition Means Everyone at the Table

    As the U.S. Department of Agriculture takes steps toward improving school nutrition by overhauling the Childhood Nutrition Act, the food and beverage industry appears committed to do its part. The communications specialists from Biz Central explain why “the private sector, the public sector and parents” all play a role when it comes to reducing childhood obesity.

    Posted on February 26th, 2010 | More · · · · ·

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