Over the past year the marketing world has seen a variety of public relations campaigns that have strategically harnessed the power of social media. In an article in The Globe and Mail, Mia Wedgbury, president of High Road Communications, talks about a restaurant that is leveraging Facebook and Twitter to enhance overall service and “bring in large volumes of people.”
Read: Ottawa Restaurant Serves PR Using Facebook and Twitter
Posted on August 13th, 2010 | More Digital & Social Media · Food & Beverage · Small Business Owners · Word of Mouth
As FDA and FTC charges against cereal giants General Mills and Kellogg Co. demonstrate, making health claims is a complicated business. Pharma specialist Mark Senak
explains why this “tale of two cereals” provides a cautionary lesson for communicators.
Posted on June 28th, 2010 | More Food & Beverage · Healthcare · Public Affairs
As the U.S. Department of Agriculture takes steps toward improving school nutrition by overhauling the Childhood Nutrition Act, the food and beverage industry appears committed to do its part. The communications specialists from Biz Central
explain why “the private sector, the public sector and parents” all play a role when it comes to reducing childhood obesity.
Posted on February 26th, 2010 | More Agribusiness · Education · Food & Beverage · Healthcare · Manufacturing · Public Affairs
News of the FDA’s investigation into the weight loss drug Alli caught parent company GlaxoSmithKline off guard. But in a recent article by Matthew Perrone in The Associated Press, pharma specialist Mark Senak says it’s the type of action regulated companies should start to expect as the agency moves toward “a more pro-active public health stance.”
Posted on September 11th, 2009 | More Agribusiness · Food & Beverage · Healthcare · Public Affairs
Today the FDA introduced the Reportable Food Registry (RFR), which requires food manufacturers and processors to report – via a Web portal – a “reasonable probability that an article of food will cause severe health problems or death to a person or an animal.” Pharma specialist Mark Senak offers insight into the RFR, which he suggests is just “one step in a much longer journey.”
Posted on September 8th, 2009 | More Agribusiness · Food & Beverage · Healthcare · Public Affairs
The U.K. government is considering a food labeling program designed to show a product’s eco-credentials. The team from Sustainability
wonders if the new labels will encourage markets to supply environmentally-friendly food or just lead to consumer confusion.
Posted on August 19th, 2009 | More Agribusiness · Food & Beverage · Sustainability
A recently released report by the Health Reform Dialogue, a coalition of healthcare groups including hospitals, physicians and consumers, called for a refocus on wellness, prevention and primary care. Nutrition specialist Susan Finn
reviews the group’s recommendations and explains why she thinks the report is significant.
Posted on March 29th, 2009 | More Food & Beverage · Healthcare
Attending a seminar on the future trends impacting food hosted by Fleishman-Hillard, pharma specialist Mark Senak reports on how communicators need to be prepared to respond to a shift toward a more risk-adverse food and drug environment. Meanwhile, digital specialist David Lowey
discusses the factors leading to rising food costs and the challenges surrounding clean energy.
Posted on June 5th, 2008 | More Energy, Power & Utilities · Food & Beverage · Sustainability
Fleishman-Hillard Hosts an Exclusive Breakfast Gathering Where Food and Nutrition Thought Leaders Explore “What’s in Store” for the Future
NEW YORK, May 29, 2008 — Which future trends are likely to have an impact on food and nutrition? And how will government policy affect these industries moving forward? These are just two of the many questions that will be explored at What’s In Store, a seminar hosted by Fleishman-Hillard New York on June 5. (For live event coverage, visit the blog, What’s In Store, and Twitter channel, http://twitter.com/whatsinstore.) Leaders from the food and nutrition industries, including event eynote speaker and noted futurist Dr. Clem Bezold, will gather for a thought-provoking discussion that will enlighten you about the possibilities of the future.
Read more »
Posted on May 29th, 2008 | More Agribusiness · Food & Beverage · Sustainability
Fleishman-Hillard led the quick-service restaurant industry across yet another technology threshold by launching Papa John’s text message ordering system. To help consumers understand the “how to” of text message ordering, the team created a flash demo for the Papa John’s Web site. Articles appeared in newspapers across the country, including an advance feature in the Wall Street Journal. To continue the buzz, Papa John’s hosted an event at the Mall of America in Minneapolis that pit the World’s Fastest Talker against the LG National Texting Champion to determine which method is faster: ordering a pizza the old-fashioned way or via text messaging. Check out the YouTube event highlights and see who won.
Posted on November 16th, 2007 | More Digital & Social Media · Food & Beverage · Small Business Owners
