In an article in PharmaVoice, pharma specialist Mark Senak
discusses pharmacovigilance communication and explains why the best digital strategy includes “the concept of a two-way exchange.”
Healthcare
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The Role of Digital Communications and ‘Pharmacovigilance’
Posted on February 3rd, 2012 | More Crisis Communications · Digital & Social Media · Healthcare
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The E-Doctor Will See You Now
Will the cloud help when you’re under the weather? Pharma specialist Mark Senak
looks at how technology has changed the patient experience, suggesting physicians might not realize “the change it demands.”Posted on January 26th, 2012 | More Digital & Social Media · Healthcare · Mobile · Public Affairs · Technology
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Putting Search Results on (Clinical) Trial
The Internet can be an important medical resource — if the right information is found. Pharma specialist Mark Senak
experiments with search results and explains why what “didn’t come up” is worth noting.Posted on January 24th, 2012 | More Digital & Social Media · Healthcare · Public Affairs
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New FDA Guidance Provides Answers, Raises Questions
Pharma specialist Mark Senak
reviews new FDA guidance on off-label use, suggesting why it might start “raising more questions than are answered.”Posted on January 6th, 2012 | More Digital & Social Media · Healthcare · Public Affairs
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New Year Brings New Look for FDA
Pharma specialist Mark Senak
shares some thoughts on the FDA’s new website, from a “few bugs” to its “most compelling feature.”Posted on January 3rd, 2012 | More Digital & Social Media · Healthcare · Public Affairs
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Health Scare? Effects of FDA’s Missed Deadlines
Pharma specialist Mark Senak
reviews the FDA’s status on social media guidelines, explaining why it’s “not about marketing, it’s about public health.”Posted on November 28th, 2011 | More B2C · Digital & Social Media · Healthcare · Public Affairs
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Will Pharma Find a Plus in Google’s Social Network?
Google+ is open to brands — and might be especially enticing to the healthcare industry. Pharma specialist Mark Senak
questions whether the Google+ will replace utility “some saw as compromised” with Facebook’s updates.Posted on November 10th, 2011 | More Digital & Social Media · Healthcare
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A Checkup on Pharma’s Blogging Habits
Despite the opportunities, healthcare companies and the FDA do not appear to be “burning up the blogosphere.” Pharma specialist Mark Senak
reviews several companies’ habits — and the trend that might be forming.Posted on November 3rd, 2011 | More B2B · B2C · Digital & Social Media · Healthcare · Public Affairs
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Will New Sunshine Act Have Cloudy Context?
Pharma specialist Mark Senak
examines the Physician Payment Sunshine Act and explains why the new law is “more than a matter of compliance.”Posted on October 25th, 2011 | More Healthcare · Public Affairs
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An Inside View on Government-Charity Relationships
In a Third Sector column, digital specialist Dean Russell offers a district councilor’s view on local U.K. healthcare — and how to change the “unnecessary duplication” with government and charities.
Posted on October 10th, 2011 | More Digital & Social Media · Healthcare · Public Affairs
